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Introduction of SEO

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Introduction of SEO

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  1. Introduction toSEARCH ENGINE OPTIMIZATION

  2. WHAT IS SEARCH ENGINE OPTIMIZATION (SEO) ? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

  3. Why SEO is Important ? • Social Proof is most important aspect in selling. • We are influenced by other decisions around us. • Power to reach billions of people .

  4. PROCESS OF SEARCHING. 3.Returning Queries 2.Indexing 1.Crawling When you enter a search query into google, It searches in its database for the webpages that are mostly relevant to your query and displays them as search results .This relevancy is determined by its algorithm. Process of fetching all the web pages linked to a website. It is performed by a software , called a crawler or spider. Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.

  5. What is search engine ranks ?? • When you search any keyword using a search engine, it displays thousands of results found in its database. • A page rank is measured by the position of web pages displayed in search engine results. • If a search engine is putting the webpage on the first position , then that web page rank will be number 1 and it will be assumed as the page with the highest rank. • SEO is the process of designing and developing a website to attain a high rank in search engine results.

  6. Conceptually, there are 2 ways of optimization. SEO On-page SEO Off-page SEO It includes providing good content, good keywords, putting keywords on correct places, giving appropriate title to every page, etc. It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

  7. SEO Techniques are classified for 2 categories. White Hat SEO Black Hat SEO Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are known as spamdexing. The body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP).

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