CPG Product Development From Concept to Market Success

1. CPG Product Development: From Concept to Market Success Presented by Seven Claves Your trusted partner in transforming innovative ideas into market- winning consumer packaged goods

2. Why CPG Product Development Matters Revenue Growth Over 30% of business revenue often comes from products launched within the last 5 years Market Competition Rapid innovation is key to staying competitive in the crowded consumer packaged goods market Seven Claves specializes in turning visionary ideas into profitable, market- ready products through proven cpg product development methodologies.

3. Step 1: Market Research & Opportunity Scan Consumer Trend Analysis Identify emerging trends like plant-based alternatives, protein-rich formulations, organic certifications, and better-for-you positioning Competitive Intelligence Analyze competitors' strengths, weaknesses, pricing strategies, and market positioning to identify white space opportunities Consumer Validation Gather actionable insights through targeted surveys, focus groups, and in-depth interviews to validate demand and refine product concepts

4. Step 2: Concept Development & Recipe Refinement Product Benefits Definition Define clear product benefits and unique selling propositions that resonate with target consumers Prototype Development Develop multiple prototypes with ideal taste, texture, nutrition profile, and shelf stability requirements Iterative Testing Conduct multiple rounds of consumer testing and refinement to achieve optimal product-market fit

5. Step 3: Ingredient Sourcing & Production Planning Strategic Sourcing Production Strategy Quality Assurance Secure quality, cost-effective, and sustainable ingredients through vetted supplier networks and long-term partnerships Decide between in-house production capabilities or partnering with qualified co- packers based on volume, complexity, and cost analysis Establish rigorous quality control protocols and supply chain management systems to ensure consistent product excellence Case Study: Seven Claves successfully managed ingredient sourcing and minimum order quantities for a profitable sesame cookie launch, reducing costs by 25% while maintaining premium quality standards.

6. Step 4: Packaging, Branding & Regulatory Compliance 1 2 Package Design Excellence Regulatory Compliance Create packaging that attracts consumers, communicates benefits clearly, and stands out on crowded retail shelves Ensure FDA labeling requirements, nutritional claims, and retail compliance standards are met for smooth market entry 3 Brand Positioning Develop compelling brand stories and messaging that resonate with target demographics and build consumer loyalty Seven Claves guided a traditional Mexican candy brand to preserve cultural authenticity while scaling production and meeting modern retail requirements.

7. Step 5: Commercialization & Market Launch 1 Manufacturing Partnerships Partner with certified 2 manufacturers and co-packers to scale production efficiently while maintaining quality standards Distribution Strategy Navigate retail buyer relationships and secure strategic shelf space in target channels 3 Launch Execution Execute coordinated launch campaigns with marketing support, promotional pricing, and retailer partnerships Outcome: Seven Claves helped launch an innovative mushroom cracker that captured significant new snack market share within six months of launch.

8. Real Results with Seven Claves $2M+ 43% 300% Revenue Generated Cost Reduction Growth Achievement Savings achieved through optimized ingredient sourcing and production efficiency improvements First-year revenue achieved for an organic juice line through strategic cpg product development Increase in market presence and distribution reach for multiple product lines across diverse categories These results demonstrate our expertise in delivering measurable success across the entire cpg product development lifecycle, from initial concept through market expansion.

9. Your Partner in CPG Success Complete CPG Product Development Solutions Seven Claves transforms your product vision into market-winning reality by expertly guiding every critical step — from initial concept through successful shelf placement. Partner with us to accelerate growth, reduce development risks, and stand out in the competitive consumer packaged goods landscape. Accelerated Time-to- Market Reduced Development Risk Market-Proven Results

10. Ready to Launch Your Next Great Product? Seven Claves Get In Touch Website: www.sevenclaves.com/ Phone: 503 610 0941 Your trusted cpg product development partner Let's bring your next great product to market together!