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Kathie Flood & Russ Glaeser - 21st-Century Tortoise: Slow & Steady Indie Survival

Kathie Flood, Managing Director & CEO, Cascade Game Foundry Russ Glaeser, Development Director, Cascade Game Foundry This presentation was given at the 2016 Serious Play Conference, hosted by the UNC Kenan-Flagler Business School.

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Kathie Flood & Russ Glaeser - 21st-Century Tortoise: Slow & Steady Indie Survival

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  1. 28 July 2016 21st Century Tortoise Slow & Steady Indie Survival

  2. Who we are not. • Academics • Educators

  3. Who are we? • Long-time Game Makers • People passionate about expanding the pool of gamers & saving the planet • Lifelong students • Hat wearers • Stubborn people

  4. Why the tortoise? • CGF Mission – Enable people to explore the world (and hopefully be inspired to protect it) from home • Tortoise is a symbol of longevity, peace, patience, determination • Environmental factors can impact survival • Tortoise vs. turtle?

  5. Slow & Steady • Preserve resources • Pay for necessities (e.g. software, legal) • Disciplined development practices • Incremental releases • Volunteers

  6. Mutually Beneficial Relationships • Ocean education, e.g. Mission Blue & Dr. Sylvia Earle, Oceanic Society • Dive industry, e.g. DEMA, scuba gear makers • Software industry, e.g. Intel, IGDA • Small Business Helpers, e.g. Accelerators, Mentors, Adult Education, Conferences • Underserved audiences

  7. Our Strategic Partners Dr. Sylvia Earle, Mission Blue » National Geographic Explorer-in-Residence » Time Magazine Hero for the Planet » Inspiration for Google Ocean (TED ‘09 Winner)

  8. Target Audiences… Nature Fans Aquarium & Zoo Visitors Travelers Parents & Educators Divers

  9. Sustenance & Shelter • Side contracts • Minimal debt • Virtual office • Cascade Game Foundry is a registered Social Purpose Corporation (aka B Corp) - Environmental education & STEM skills

  10. Walk the Talk • A percentage of each Infinite Scuba purchase goes to ocean environmental non- profits • Game is free to teachers and schools • Gift cards are eco-friendly (e.g. Monadnock) • First divers in the game are women

  11. Evolution • Grass-roots marketing (e.g. social media, environmental events, game industry events, school outreach, PR) • VR! • Expansion with more dive sites and with above-water exploration, e.g. National Parks

  12. Questions?

  13. Thank You! Questions later? Kathie Flood kathief@cascadegamefoundry.com Russ Glaeser russ@cascadegamefoundry.com

  14. Oldest Tortoise? The oldest tortoise ever verified (Madagascar radiated tortoise) was Tu'i Malila, who was given as a baby to the royal family of Tonga in 1777 by the British explorer Captain James Cook. Tu'i Malila remained in the care of the Tongan royal family until its death by natural causes on May 19, 1965, at the age of 188.

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