1 / 64

“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012

Ran Hinrichs speaks about “Getting the Best vQuotient” at the Serious Play Conference 2012

SeriousPlayConf
Download Presentation

“Getting the Best vQuotient” by Ran Hinrichs - Serious Play Conference 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Getting the Best vQuotient Randy Hinrichs, CEO August 21, 2012

  2. Wha t is vQ? “Virtuality” is where the virtual and reality are intertwined.

  3. includes the broad abilityto reason, form concepts, and solve problems using unfamiliar information or novel procedures in virtuality. Q= vQ v

  4. Gf Gt Gc Gs Gq Grw Ga Gv Gsm Glr

  5. Today, we live in the data 3D is our natural interface Immersive surfaces are imminent Ubiquity is a key driver

  6. •David Metcalf, UCF SINCEweare alwa ys on digpen.com CRESST at UCLA Chuck Hamilton, IBM Watley @ BreakAway Games Sam S. Adkins, Ambient Insight Burnes Hollyman Claude Comair Ross @ Microsoft Clark Aldrich UW, ischool

  7. ANDWEARE BECOMING Full y immersed

  8. Observe Observe how we ha ve how we ha ve Converged So f ar So f ar

  9. And how Convergence is An Ecosystem

  10. http://venturebeat.com/2012/05/30/ mary-meeker-internet-trends-2012/ vQuIZ

  11. Internet Growth Internet Growth • How many Global Internet users are there, approximately? – 2.3 B • What are the top five internet countries? – 1) China (513), 2) USA (245), 3) India (121), 4) Russia (55), 5) Nigeria (45) • What are the top 3 population penetrations – 1) USA (79%); 2) Turkey (49%); 3) Iran (48%) • What is the growth rate? – 8%

  12. Mobile Mobile • What is the number of global mobile 3G subscribers? – 1.1B • What are the three largest country users? – 1) USA (208, 65% Penetration; 31% Growth) – 2) Japan (122, 95% Penetration, 9% Growth) – 3) China (57, 6% Penetration, 115% Growth) – … – 7) Brazil (41, 17% Penetration, 99% Growth) – 8) India (39, 4% Penetration, 841% Growth)

  13. Which iDevice is the “breakaway” device? • A) iPod b) iPhone c) iPad vQ

  14. Which gaming device, iPhone or Android, has ramped up fastest? Android 4X Faster vQ

  15. When did mobile internet usage surpass more highly monetized desktop internet usage? May 2012 vQ

  16. “Are telephones ubiquitous?” “Yes, telephones are ubiquitous?” vQ

  17. Where do people spend their virtual time? • 7% • 15% • 43% • 26% • 10% • (a) Print • (b) Radio • (c) TV • (d) Internet • (e) Mobile vQ

  18. What drives the vQ? history research experience envisioning

  19. vQ is knowing how humans build emotional experience.

  20. vQ is knowing how to tell stories that provoke action.

  21. vQ is knowing how to build the hero’s journey.

  22. vQ is knowing how to scale our learning.

  23. vQ is knowing how to digitize ourselves.

  24. VQ = a v a t ar Development

  25. VQ=knowing BOUNDARIES BOUNDARIES The “Uncanny Valley” MacDorman, K. F. & Ishiguro, H. (2006). The uncanny advantage of using androids in cognitive science research. Interaction Studies, 7(3), 297-337. Actroid: Repliee

  26. Web Access Engagement VQ = a v a t ar REQUIREMENTS Imagination Measurement

  27. VQ = a v a t ar PSYCHOLOGY  People make previous expectations to equally to avatars as people  or programmed agents.  Avatars experience what people do in  …. more to the avatar than the real person. Blascovich and Bailenson, 2011 By GravityDesignStudios.com

  28. VQ= T racking Dail y Progress

  29. VQ = Using Mentor Networks Courtesy of T2 PTSD Island in Second Life

  30. vQuIZ

  31. VQuiz

  32. HMDs virtual reality applications 1968 “Head Mounted Display” VQuiz

  33. MUDs& MOOs text based virtual worlds 1975 VQuiz

  34. T ron CGI based full length motion picture visualizing immersion 1982 VQuiz

  35. Habit a t on-line commercial game-based virtual world connecting avatars Lucas Films 1986 VQuiz

  36. Snow Crash In 1992, Neal coined the term “M_________” succeeding the vision of the Internet Metaverse VQuiz

  37. Alpha World combines social & “c_______ c_________” to enable engagement in 1995 content creation VQuiz

  38. Second Life In Sept 2005, how much did SL report in commercialized digital goods alone? $3,596,674 USD VQuiz

  39. Open Source 2007 What did open source do to programming development? decentralized it

  40. vQ = Where are we Going from here?

  41. let’s start with wearable

  42. any object is digital

  43. any object is addressable

  44. any surface is computable

  45. any library is accessible

  46. communication is transworld

  47. sensors are embedded everywhere

  48. holograms are virtual and real

  49. surfaces are outdoors and indoors

  50. infrastructure is integrated

More Related