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Novo-Play: Company profile 2012 14 / 6 /201 2

Novo-Play: Company profile 2012 14 / 6 /201 2. Novo-Play. Novo Play is publishing company and the operator of online games. It was founded in April 2011. We unite, coordinate and market all the facilities and creative potential of the HBM Game Development Group. General profile:

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Novo-Play: Company profile 2012 14 / 6 /201 2

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  1. Novo-Play: Company profile 2012 14/6/2012

  2. Novo-Play • Novo Play is publishing company and the operator of online games. It was founded in April 2011. We unite, coordinate and market all the facilities and creative potential of the HBM Game Development Group. • General profile: • Games and serious games programming • MMO RPGs • MMO action shooters • Social network games • Hidden object shareware games • Simulation • 3D, 2D-design and game design • Online games operation: hosting, marketing, promotion, payment processing, community management and support • Localization • Producing • b2b marketing and sales

  3. Novo-Play • Development team • 4 Producers • 7 PMs • 12 game designers • 20 programmers (Flash, PHP, Ruby, • C++, C#, Java, Objective-C etc.) • 24 2D artists • 23 3D artists • 12 QAs

  4. Novo-Play Dev PROJECTS MMO Action ActionForce ARMY Social Games Oasis Serious games Shooting Range Simulator Real Estate Salesman BUSINESS DEVELOPMENT OPPORTUNITIES WE MARKET: PRODUCTS MMO RPG titles Light And Darkness Long Saga Land of Discord MMO RPG Shooter Warkeepers Shareware games/HOGs Mystical Island The Chronicles of Vide Serious games/Entertainment s4pro 3D Virtual Mall E-Magazine

  5. Novo-Play WE MARKET: SERVICES Development Adapting our existing products to local markets Game development based on prototypes and inhouse projects Development based on own technolgies and engines Outsourcing development from scratch Graphics outsourcing AAA-quality 3D and 2D art outsourcing Localization English, German, Arabic Publishing/online games operation

  6. Light And Darkness Free-to-playmassivemultiplayeronline RPG gameinfantasystylelaunchedinallmostpopularsocialnetworksinRussiaandasstandalonebrowser-basedapplicationinInternet – allinasinglegameworld. Aimedathardcoregamersandadaptedforcasualones, LightandDarknessgainedpopularity, enormousforthegenreinsocialnetworks. • Platforms: • Vkontakte.ru • Odnoklassniki.ru • MAIL.RU • Web Client • (lnd.novo-play.ru) • Unity 3D client • iOS phones and iPad • Android phones and tablets • PC and Mac

  7. Light And Darkness • KPIs: • LaunchedinsocialnetworksfirstinApril-August 2011 • 2,7 mln. installationsbyJune 2012 • CCU 700-1500 max. atoneinstance • DAU 60-80k, 100k inpeaks • ARPPU $25-35 typicalforRussianmarket • Demographics: • Men/women • 55%/45% • Age: • 35% below 18 • 31% 18-24 • 18% 24-30 • 6% above 30

  8. Land of Discord • Multiplayer, browser based MMORPGwith a unique  heroes of detailed history,  combines the best of classic  and new ideas in the development of the genre.  The game launched in May 2012. • Platforms: • Downloadable • client for • Windows, Mac OS • Web version • Social networks

  9. Long Saga • Innovative Browser based MMORPG with Free-PvPmodel and flexible combat system classlesscharacter development, unlimitedopportunities to improve things.Closed beta testing project  launched in April 2012. • Platforms: • Downloadable client for Windows, Mac OS • Web version • Social networks

  10. Warkeepers • Free-to-play MMO TPS (third person shooter) set in science fiction world of battle between Allies and Axis. The game features intense and varied action gameplay with RPG genre elements. Closed beta-testing was launched by Novo-Play in Q1 2012 with open-beta launched in Q2. • Platforms: • PC (Windows) • Mac • Standalone client: • Russian Web Portal: wk.novo-play.ru • English evaluation Beta: www.warkeepers.com • Demographics: • Men/women 78%/22% • Age: 23% below 18,13% 18-21, 14% 21-24, 16% 24-27, 19% 27-30, 15% above 30

  11. The Chronicles of Vide Casual-game in the genre of hidden object adventure, focused on the many millions of American housewives. The game features high-quality, artistic graphics and addictive gameplay. The game will be published in cooperation with the player number 1 on the casual market - BigFish Games. • Platforms: • PC (Win, Linux) • Mac • Demographics: • Men/women 15%/85% • Age: 6%below 18, 5% 18-21, 8%21-24, 14%24-27, 29% 27-30, 38%above 30

  12. Mystical Island • Game in the genre of Casual / Hidden objects  American publisher: BigFish Games • Platforms: • Downloadable application  for Windows, Mac OS

  13. Magic Fair Social game of the mixed genre focused on children's and women's social networking audience. The game features exciting gameplay and high-quality graphics. Magic Fair launched by Social Quantum publishing company - number one player in the Russian market of social applications. Launched in three social networks in June, 2012 Up to date: 2+ mln. installations, DAU 220 k, top10- top20 social game

  14. Contacts: Novo-Play +7_911_219_85_59 vm@novo-play.com

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