Many companies are spending tons of money on their PPC (Pay Per Click) on Google Adwords, Yahoo, Bing or even on social media like Facebook. So we have to give our PPC budget a review from time to time. How effective are our campaigns? Are we getting the maximum return of our investment? Have you identified your metrics and your key performance indicators (KPI) so you can measure the effectiveness of your PPC campaign? Let me give you a step by step approach to do a PPC audit. The analyze consist of 4 steps. First you have to “Analyzing Account and Campaign Structure”. Then you will have to “Analyzing Ad Group / Ad Copy”. After that you will have to do an “Analyzing Keyword and Landing Pages”. Finally you will have to “Identify quick opportunities for optimization”.