How to advertise your business

1. HOW TO ADVERTISE YOUR BUSINESS Businesses generally promote their brand, products, and services by identifying a target audience and finding ways to bring their message to that audience.There are various methods to promote a business. SOCIAL MEDIA Social media is a great way to connect with people who already engage with your brand and introduce the business to people who are yet to discover you. DIGITAL ADVERTISING Digital advertising channels are PPC (Pay-Per-Click), display and paid social. All of them run across mobile and desktop devices. Digital advertising can be a minefield, but it’s completely transparent and accountable – you will be able to see, down to the penny, where your budget has gone and which aspects of your campaign have been the most effective. SEARCH ENGINE OPTIMIZATION SEO has established itself as one of the key practices to market your business online. It has become essential for most companies to have a well-optimised website and this is where SEO is crucial. EMAIL MARKETING Email marketing is one of the few channels consumers want. The majority of companies using the platform send messages only to those who sign up to receive them. This can allow for much higher conversion rates, as the business is only targeting those who are already interested in the brand. LOCAL BUSINESS LISTING Google has personalized its search and now displays results tailored to your location. For example, if you search for McDonald's, you'll see a map of McDonald's in your city. Therefore, it is almost mandatory for companies to be listed locally on Google. Visit at www.scorpion.co