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How to Organise a Press Conference<br>A Strategic Blueprint for Media Success<br>Presented by: www.pressconference.co.in www.pressconference.co.in<br>feedback@pressconference.co.in<br><br>#Press #Conference #Blueprint #Media #World #USA <br><br>
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How to Organise a Press Conference A Strategic Blueprint for Media Success Presented by: www.pressconference.co.in
INTRODUCTION Press conferences: A commanding tool for communication Ideal for launches, crises, milestones Direct media engagement = amplified impact Powered by: www.pressconference.co.in www.pressconference.co.in
UNDERSTANDING THE PURPOSE Foster transparent, real-time media dialogue Announce major changes or crises Build credibility and public trust Ensure message clarity through Q&A www.pressconference.co.in
BENEFITS OF A PRESS CONFERENCE Cost-effective publicity Greater authenticity than advertising Hybrid/global reach Strengthens brand-media relationships www.pressconference.co.in
MEET WWW.PRESSCONFERENCE.CO.IN World's 1st online press conference booking portal Backed by PRS International From venue to live streaming—everything in one place Trusted by startups to Fortune 500s www.pressconference.co.in
PRE-PLANNING – OBJECTIVES Define your core communication goal Product launch? Crisis response? Strategic announcement? Your “why” drives every decision www.pressconference.co.in
KNOW YOUR AUDIENCE Identify: Journalists, influencers, stakeholders, public Tailor content and media list accordingly Segment for targeted impact www.pressconference.co.in
TIMING & BUDGETING Optimal day: Weekday mid-morning Avoid holidays, major events Plan for venue, equipment, catering Use the portal for instant quotes www.pressconference.co.in
VENUE SELECTION Accessibility + facilities = priority Consider AV needs and audience size Book seamlessly via www.pressconference.co.in www.pressconference.co.in
CRAFTING YOUR MESSAGE 2–3 sharp, memorable key messages Align with brand voice and tone Focus on clarity and media resonance www.pressconference.co.in
PRESS MATERIALS Press release, fact sheet, bios, images Digitally distribute via the portal Ensure consistency and professionalism www.pressconference.co.in
MEDIA OUTREACH – BUILD YOUR LIST Segment by region, industry, language Use portal tools for smart targeting Don’t forget niche media outlets www.pressconference.co.in
SEND INVITES & FOLLOW-UP Personalised invites 7–10 days in advance Send reminders at 48-hour mark Track RSVPs using the portal www.pressconference.co.in
LOGISTICS & SETUP Test all AV in advance Reliable internet is essential Smart seating: print, photo, VIPs www.pressconference.co.in
BRANDING AND VISUAL IDENTITY Use podium wraps, backdrop banners Consistent, on-brand color and messaging Make it unforgettable www.pressconference.co.in
SPEAKER SELECTION Choose knowledgeable, confident speakers CEO, founder, subject matter experts Reflect authority and trust www.pressconference.co.in
SPEAKER PREP & REHEARSALS Conduct dry runs + Q&A simulations Use media coaching from the portal Prepare for hostile or tricky questions www.pressconference.co.in
EMBRACING TECHNOLOGY Go virtual for greater scale and reach Enable global participation Use tools for interactivity www.pressconference.co.in
LIVE STREAMING WITH THE PORTAL Broadcast via www.pressconference.co.in Real-time analytics and audience feedback Secure, high-quality, global-ready streams www.pressconference.co.in
DAY-OF EXECUTION Follow timeline strictly Smooth registration with check-in tools Q&A moderation = focused messaging www.pressconference.co.in
POST-EVENT ACTIONS Distribute materials and recordings Use dashboard for media coverage tracking Collect data for reporting www.pressconference.co.in
PORTAL FEATURES & CASE STUDIES End-to-end tools: plan, book, stream Success stories: startup & nonprofit case studies Scale your story like never before www.pressconference.co.in
AVOID THESE MISTAKES No rehearsals Poor AV setup Too many speakers Weak follow-up www.pressconference.co.in
TRENDS, ETHICS & CRISIS MANAGEMENT Hybrid events, AI insights, VR Stay legally compliant Be ready for surprises with a crisis plan www.pressconference.co.in
THANK YOU Press conferences = power + strategy Let www.pressconference.co.in guide your journey “Effective communication is paramount...” -S. Vijay Kumar, Founder +91 9205266704 feedback@pressconference.co.in www.pressconference.co.in Follow us on social media: 47