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Value Disciplines and the Choice of a Learning Management System Marc Eichen Director of Academic Technology Suffolk University Law School marc.eichen@suffolk.edu 617 573.8479. CALI has several types of presentations & sessions. CALI has several types of presentations & sessions.

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CALI has several types of presentations & sessions


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    1. Value Disciplines and the Choice of a Learning Management SystemMarc EichenDirector of Academic TechnologySuffolk University Law Schoolmarc.eichen@suffolk.edu617 573.8479

    2. CALI has several types of presentations & sessions

    3. CALI has several types of presentations & sessions …and then, there’s the boat & the umbrella

    4. Reflecting on what we do, so we can do it better • Aligning the goals & operational philosophy of our institution with how IT operates; aligning institutional operations with IT operations

    5. Mission Statements – just for example (1) • Through our scholarship, research and teaching, … seeks to offer the highest standard of professional legal education. … strives to be one of the leading law schools in … … aims to be distinctive in its commitment to both legal research and the importance of teaching. It seeks to provide its students with academic, extracurricular and other resources that will permit them to attain the highest possible level of achievement in legal education and prepare them for positions of leadership and service across many areas of legal practice, business, government and community work.

    6. Mission Statements – just for example (2) • …located in …, is dedicated to welcoming students from all backgrounds and circumstances and educating them to become highly skilled and ethical lawyers who are well-prepared to serve in their local communities, across the nation, and around the world. Because the lawyer’s role has evolved and expanded since … founding, the Law School seeks to develop in its students the skills necessary to serve the profession’s changing needs in an increasingly diverse, global and technologically-dependent society. As one of the nation’s largest law schools, … meets that challenge by providing students with a core foundation in legal education, a breadth of courses and programs, and excellent training by a diverse and accessible faculty engaged in scholarship and service to their profession and communities. … goal is to provide its students with access to an excellent legal education, inspire a commitment to justice, and provide its graduates the opportunity to achieve their career aspirations.

    7. Mission Statements – just for example (3) • … is a diverse community of learning whose essential mission is to help lawyers and legal institutions to meet the demands of a rapidly changing legal and professional environment. We perform this mission through three critical functions: • We prepare a diverse and talented pool of students to meet the challenges of demanding legal careers whether as advocates, counselors, planners, or policy makers and to meet the leadership responsibilities lawyers are called upon to perform in their personal and professional lives. Our central focus in this effort is the preparation of students for the first professional degree in law. • We are a center of legal scholarship, whose members work to enlarge society's understanding of law and its underlying policies, legal institutions, and legal processes. • We provide expertise, support and service to governmental units at all levels, to local and national organizations engaged in law reform and policy analysis, to the legal profession, and to the people of …, both through the work of our graduates and through efforts to foster improvements in all aspects of the justice system. • In serving our students, we are committed to an active and inclusive spirit of community and to the effective, efficient and congenial provision of service. We seek to model a diverse community characterized by fairness, professionalism, and respect for the dignity and contributions of all persons. We aspire, with regard to our teaching, research, and public service, to conduct all of our programs in a manner consistent with the highest standards of professionalism, and at a nationally prominent level of quality that adds luster to the legal and business communities of …; that makes us relevant to the key needs of this region's private, public, and nonprofit sectors; and that distinguishes us as one of the finest public urban law schools in the United States.

    8. Mission Statement Mad-libs • Through our scholarship, research and teaching we are committed to an active and inclusive spirit of community and to the effective, efficient and congenial provision of service. … seeks to provide its students with academic, extracurricular and other resources that will permit them to be characterized by fairness, professionalism, and respect for the dignity and contributions of all persons. We seek to enlarge the legal profession in the United States, the world and beyond.

    9. 3 Value Disciplines • Operational Excellence • Customer Intimacy • Product Leadership From: M Treach and F Wiersema. 1993. Customer Intimacy and Other Value Disciplines. Harvard Business Review (January – February). pp. 84-93; expanded in M. Treacy and F. Wiersema. 1995. The Discipline of Market Leaders. (Cambridge: Perseus Books).

    10. 3 Value Disciplines • Operational Excellence • provide consumers with products at the lowest total cost • product line offered to consumers is standardized and limited • products are highly reliable • customer service pursues the highest level of convenience • there is a high level of teamwork among employees in these firms

    11. 3 Value Disciplines • Operational Excellence • provide consumers with products at the lowest total cost • product line offered to consumers is standardized and limited • products are highly reliable • customer service pursues the highest level of convenience • there is a high level of teamwork among employees in these firms • providing students with educational course material with the maximum convenience and at the lowest possible cost • Large institutions that do not tailor offerings to individual student or faculty needs

    12. 3 Value Disciplines • Operational Excellence • provide consumers with products at the lowest total cost • product line offered to consumers is standardized and limited • products are highly reliable • customer service pursues the highest level of convenience • there is a high level of teamwork among employees in these firms • providing students with educational course material with the maximum convenience and at the lowest possible cost • Large institutions that do not tailor offerings to individual student or faculty needs • Computing as a utility • Homogeneous set of services provided at least marginal cost or hassle • All courses loaded into LMS, all courses look and feel the same

    13. 3 Value Disciplines • Customer Intimacy • Tailor offerings to meet individual needs of students and faculty • Success through an increasingly fine understanding of exactly what each customer needs and the ability to deliver exactly these services and products • products are highly diverse and configured • customer service pursues the highest level of intimacy • If there is potential for long term growth, each customer representative has wide latitude to meet individual client needs regardless of short term costs

    14. 3 Value Disciplines • Customer Intimacy • Tailor offerings to meet individual needs of students and faculty • Success through an increasingly fine understanding of exactly what each customer needs and the ability to deliver exactly these services and products • products are highly diverse and configured • customer service pursues the highest level of intimacy • If there is potential for long term growth, each customer representative has wide latitude to meet individual client needs regardless of short term costs • providing students and faculty with educational program to meet their needs, regardless of cost

    15. 3 Value Disciplines • Customer Intimacy • Tailor offerings to meet individual needs of students and faculty • Success through an increasingly fine understanding of exactly what each customer needs and the ability to deliver exactly these services and products • products are highly diverse and configured • customer service pursues the highest level of intimacy • If there is potential for long term growth, each customer representative has wide latitude to meet individual client needs regardless of short term costs • providing students and faculty with educational program to meet their needs, regardless of cost • Computing as valet service • Computing staff attempts to anticipate individual need • Heterogeneous set of services provided regardless of marginal cost or hassle • Courses loaded into LMS on request and suggestion of faculty, course look and fee tailored individually

    16. 3 Value Disciplines • Product Leadership • Attempts to provide a steady stream of cutting edge products • Willing to invest in high risk/high reward ventures within narrowly focused areas of expertise • products are narrowly focused, but very cutting edge • These firms reward individuals that can see unique product opportunities, act independently to develop unique solutions and bring these solutions to market

    17. 3 Value Disciplines • Product Leadership • Attempts to provide a steady stream of cutting edge products • Willing to invest in high risk/high reward ventures within narrowly focused areas of expertise • products are narrowly focused, but very cutting edge • These firms reward individuals that can see unique product opportunities, act independently to develop unique solutions and bring these solutions to market • Educational institutions that pursue product leadership hire faculty that are at the cutting edge of the discipline area and are willing to use cutting edge technology in their teaching • These faculty are encouraged to work cross disciplinarily • And to spin off results of their work as marketable products

    18. 3 Value Disciplines • Product Leadership • Attempts to provide a steady stream of cutting edge products • Willing to invest in high risk/high reward ventures within narrowly focused areas of expertise • products are narrowly focused, but very cutting edge • These firms reward individuals that can see unique product opportunities, act independently to develop unique solutions and bring these solutions to market • Educational institutions that pursue product leadership hire faculty that are at the cutting edge of the discipline area and are willing to use cutting edge technology in their teaching • These faculty are encouraged to work cross disciplinarily • And to spin off results of their work as marketable products • IT departments that operate within the rubric of Product Leadership, offer “bleeding edge” solutions to faculty • They can offer these with the “buyer beware” caveat that no application is guaranteed to work and there is no commitment to continue future support

    19. 3 Value Disciplines:If the mission station won’t help me, how can I know what value discipline my institution pursues? • Operational Excellence: standardized products with no hassle • Customer Intimacy: individual solutions regardless of cost • Product Leadership: bleeding edge with no guarantees

    20. 3 Value Disciplines:Maybe it’s Operational Excellence? • Operational Excellence: standardized products with no hassle • Here’s the suite (short list) of products/services we offer • Professor X wants something we don’t offer • Customer Intimacy: individual solutions regardless of cost • Product Leadership: bleeding edge with no guarantees

    21. 3 Value Disciplines:How about Customer Intimacy? • Operational Excellence: standardized products with no hassle • Here’s the suite (short list) of products/services we offer • Professor X wants something we don’t offer • Customer Intimacy: individual solutions regardless of cost • We know exactly what every faculty member (& student) wants • We’re purchasing the interplanetary transporter that Professor X wants so he can deliver distance classes from inside the trunk of his car • Product Leadership: bleeding edge with no guarantees

    22. 3 Value Disciplines:Or maybe it’s Product Leadership • Operational Excellence: standardized products with no hassle • Here’s the suite (short list) of products/services we offer • Professor X wants something we don’t offer • Customer Intimacy: individual solutions regardless of cost • We know exactly what every faculty member (& student) wants • We’re purchasing the interplanetary transporter that Professor X wants so he can deliver distance classes from inside the trunk of his car • Product Leadership: bleeding edge with no guarantees • We’re going to develop our own a classroom-based facebook, programming it in C# • Sorry; I know you put 10,000 hours last semester into that application, but we took it down last week

    23. 3 Value Disciplines • Operational Excellence: standardized products with no hassle • Customer Intimacy: individual solutions regardless of cost • Product Leadership: bleeding edge with no guarantees • Begin by picking one, which one can you excel • When you’re good at one – pick another • But you won’t be able to excel at all three

    24. At Suffolk • Operational Excellence: standardized products with no hassle • We begin with this • Rolled out infrastructure • Fully networked (wired) • MS server backend • Notebook computing with little hassle for students • XP Professional based • MS desktop (OneNote to come next year) • Symantec AntiVirus • Edge protection to insure compliance (to come next year) • All classrooms look and feel the same for students and faculty • Customer Intimacy: individual solutions regardless of cost • And included a modified form of this • We know every faculty members technology needs • We train every faculty member individually • We will purchase software and hardware as requested

    25. At Suffolk • Operational Excellence: standardized products with no hassle • Rolled out infrastructure • Notebook computing with little hassle for students • All classrooms look and feel the same for students and faculty • Added Blackboard as the Learning Management System • Included every course • Enrolled every student and faculty member • Enrolled every secretary so they could add material to their faculty members’ courses • Designed and implemented a generic course • Customer Intimacy: individual solutions regardless of cost • We advertised & trained every faculty member individually • We trained every secretary • We upgraded Blackboard to meet individual requests • What’s up? • Glossary • Facebook & class locator (to come) • Portfolios (under consideration) • Student interactions and group experiences • Class recording (MP3) • Full class recording (www.silcon-chalk.com)