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The Magazine One-Sheet 2009 Rate Base: 675,000 Total Paid Circ: 675,535 ABC June 30, 2008 Total Audience: 7.382 million Spring 2008 MRI Frequency: Monthly Established: 1948 HRTV Audience: 73mm homes on SPEED Channel (Premieres 02/09)
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Rate Base: 675,000
Total Paid Circ: 675,535 ABC June30, 2008
Total Audience: 7.382 million Spring 2008 MRI
HRTV Audience: 73mm homes on SPEED Channel
WEB Traffic: 340,000 Unique Visitors
2.0m monthly page impressions
Ad Close: 11/14/08 On Sale: 1/6/09
Ad Close: 1/14/09 On Sale: 3/10/09
Ad Close: 3/19/09 On Sale: 5/12/09
Ad Close: 5/20/09 On Sale: 7/14/09
Ad Close: 7/23/09 On Sale: 9/15/09
Ad Close: 9/24/09 On Sale: 11/17/09
Ad Close: 11/23/09 On Sale: 1/19/2010
WHO READS HOT ROD?
Readership: 99.3% Male
75.3% of readers have been reading for 9 or more years.
35.8% are employed as Craftsman/Technical.
$77,546is the average household income.
83.9% own their own homes.
Effectiveness: 26.9% of the readers pick up HOT ROD 10+ times a month.
71.5% of the readers save the entire issue after reading HOT ROD.
React to Ads: 62.9% of the readers have purchased product as a result of reading HOT ROD.
44.4% of the readers have requested additional information after reading the ads.
2009 ON-SALE & CLOSING DATES
HOT ROD Magazine 6420 Wilshire Blvd, Los Angeles, CA 90048;PH:323-782-2000; FAX: 323-782-2223; ads.simautomotive.com
HOT ROD’s 5th Annual Drag Week™ takes the action of the Pump Gas Drags™ and combines it with the survival techniques needed to accomplish Power Tour™.
Imagine driving your street/strip car on an 1100-mile loop visiting 4 different race tracks with no support vehicle, then returning to the first location for the final day of racing. Drag Week participants make up eight classes, and each street machine is required to travel with all provisions, tools and equipment on board. Venues to be announced December 2008.
At the end of the week, the fastest and most reliable cars make up the winners list, but simply surviving Drag Week™ is a feat unto itself.
Currently planned for September, 2009, HOT ROD Drag Week™ will again include 8 classes of competition in order to determine the fastest street car in America.
HOT ROD Drag Week™ will be covered in the February 2010 issue of HOT ROD.
Presenting Sponsor $12,500
Class Sponsor: $6,000
Track Sponsor: $6,000
Official Product Sponsor: $3,500
2009 Power Tour Dates and Route
Sat., Jun 6 – Madison, WI – Alliant Energy Center (Kick-Off)
Sun., Jun 7 – Racine, WI – Downtown Lakefront
Mon., Jun 8 – South Bend, IN – TBA
Tue., Jun 9 – Warren, MI (Detroit) – General Motors Technical Center
Wed., Jun 10 – Dayton, OH – University of Dayton Arena
Thu., Jun 11 – Somerset, KY – TBA
Fri., Jun 12 – Bristol, TN – Bristol Motor Speedway (Grand Finale)
Sat., Jun 13 – Bristol, TN – Bristol Motor Speedway (Long Hauler Awards and Photo)
Long Haul Vehicles: 1,245
Long Haul Participants: 2,208
Total Registered Vehicles: 3,985*
Spectator Attendance at Venues: 64,500#
* includes one night and multiple night registered vehicles.
# estimated attendance for FREE spectator attendance at all venues.
HOT ROD Magazine
HOT ROD Television
HOT ROD Power Tour
HOT ROD Deluxe
HOT ROD U
HRPT Sponsorships Rate
Presenting Sponsor SOLD
Kick-Off Sponsor SOLD
Grand Finale Sponsor* $28,500
Cruise Night Sponsor* $25,000
Main Stage Sponsor $25,000
Vision Screen Sponsor $25,000
Dyno Challenge $20,000
GPS Route Sponsor $18,000
Official Product Designation $18,000
Event Level $12,000
Hot Rod Tour Bus $10,000
NOTE: Above sponsorship levels will have varying degrees of identification in the advertising. However, no sponsor or exhibitor will be included in the advertising at a commitment of less than $12,000.
*Hospitality costs are the responsibility of the sponsor.