Kai Crooks-Chissano SABCOHA Consultant
Countdown- 223 days to the 2010 World Cup • Collaboration and Cooperation • GBC and SABCOHA share membership, and the aim is to have a high level of collaboration and cooperation between both organizations especially as it relates to the 2010 World Cup
Countdown- 223 days to the 2010 World Cup • Where Are We? Areas of Focus for the SABCOHA 2010 Strategy- Support activities towards 2010 • Extending the Scope of Existing Projects • Support to Member Organization Initiatives Partner with Existing Initiatives in Soccer • SABCOHA initiatives will be BTL
Countdown- 223 days to the 2010 World Cup • What are we doing? • SABCOHA World Cup Opportunity Situation Analysis • Presently conducting a situational analysis on what social marketing opportunities the World Cup could present to the Business sector, through events both mainstream and on the periphery before, during and after. • The main task is a scoping of the World Cup, its provisions and prohibitions and opportunities, and how SABCOHA and its members could fit in.
Countdown- 223 days to the 2010 World Cup • Updates South African National Aids Commission (SANAC)SANAC is the coordinating body for HIV activities around WC2010, lead sector will be the Sports Sector • Some interesting lead in opportunities in communities: • President Zuma to issue a Call to Action to the nation on WAD around testing. • SA National Week from Human Rights Day to World TB Day 21-24 March 2010 • Looking to test 20 million South Africans by 2010. (How can SABCOHA initiatives be positioned within this? • Explore if testing can be done at fan parks (not sure if alcohol served on site if testing can occur) • Branding support from SANAC re crafting the messages for HIV. Broader messaging is about testing, knowing status and changing behavior • FIFA and SANAC approved messaging • 6. Basket of HIV Services that can be rendered in Fan Parks: IEC, condom distribution, etc
Countdown- 223 days to the 2010 World Cup • Updates Cont’d. South African National Aids Commission (SANAC)SANAC is the coordinating body for HIV activities around WC2010, lead sector will be the Sports Sector Contact Person: Junaid Seedat, Communications, Advocacy and Campaigns Manager E-mail:junaid@SANAC.org.za Cell: 082 435 1321 Off: 011 655 7061
Countdown- 223 days to the 2010 World Cup • Any specific areas/entry points for engagement for GBC members? • Key Areas of Opportunity for Interventions: • Concrete activities: to be outlined by SABCOHA • Advocacy • Building partnerships • Community involvement at theme parks- Reach out to communities within a 15-20 kilometre radius in each host city • Fan parks- train service staff on basic methodology of HIV prevention. Cleaners, security guards • Distributing IEC HIV and TB information • Partners- messaging • Condom distribution with instructions • Sheebeens and Pubs- non FIFA sites
Countdown- 223 days to the 2010 World Cup • Any specific areas/entry points for engagement for GBC members? • Key Areas of Opportunity for Interventions Cont’d. • Gaps: how to reach hotel groups in involving themselves around 2010. • Approach Match to make one of their criteria condoms in the roomSUN International has Football Fridays, their staff wear sports T-shirts on Fridays- Use as entry point for sensitization around HIV • HIV Testing • Transport routes communicators • How to work with transport routes, e.g. BRT and taxis in each province • Create a BTL signature product