Digital Marketing

1. DIGITAL MARKETING UNDERSTANDINGTHECONCEPTANDITSADVANTAGES

2. D I G I T A L M A R K E T I N G THECONCEPTOF DIGITAL MARKETING Today, wehavemoreandmorepeopleconnected totheinternetleavingtheTVandradiointhe background. Thewaypeopleconsumeandbuyhaschanged, whichmeansthatofflinemarketingisnotas effectiveasitusedtobe. And, withtheInternetevermorepresentin everyone'slife, itcomesasnosurprisethatdigital marketingisnowoneofthetopwaysbusinesses havetocommunicatewiththepublicinadirect, personalized, andtimelymanner. I N T R O D U C T I O N

3. D I G I T A L M A R K E T I N G THE DEFINITIONOF DIGITAL MARKETING Let´sstartbyanalyzingthosetwowords separately: Marketingisnothingmorethancreating aconnectionwithaspecifictarget audiencetoidentifyneedsanddesires andofferthemostappropriatesolutions. Anddigitalmeansonline. SowhatisDigitalMarketing? Itisthe gatheringofthesemarketingstrategies howeverdoneinthedigitalworld,online. D E F I N I T I O N

4. D I G I T A L M A R K E T I N G DigitalMarketingorOnlineMarketingcanbe considered, inanobjectiveway, allactionsof DATA & SEGMENTATION promotionandcommunicationofabrandor productthroughtheInternetandMobile, carriedby avastarrayofmediaandplatforms, suchas websites, socialnetworks, mobileapplications, emailmarketingamongmanyothersolutions. Often, moreandmore, DigitalMarketingactionsdo notonlyseektopromoteormakeknownaproduct orabrand, butrathertocreateandstrengthen relationshipswiththeirtargetaudiencesothatthey arethenreflectedinmoresales, moresatisfied customers, andbrandandproductloyalty. Themeansusedtodosomayvarydependingon thebrandorcampaigninquestionandthereisno rightorwrongstrategy, butratheraplanbasedand builtonthecontext, thebrand, itstarget, andits objectives.  D E F I N I T I O N

5. D I G I T A L M A R K E T I N G DIGITAL MARKETING M A I NA D V A N T A G E S A D V A N T A G E S

6. D I G I T A L M A R K E T I N G COMMUNICATION TraditionalMarketing - withBillboards, TV, Radio, Newspaper & Magazinesadvertising - doesnot allowconsumerstoeasilycommunicatewith companies. DigitalMarketingmakesiteasytocommunicate betweencompaniesandconsumers, 24hoursaday andofteninrealtime. Thismakesiteasiertosolve futureproblemsandmisunderstandingscreatingan excellentreputationforthebrandandamore efficientrelationshipwithitsconsumers. A D V A N T A G E S

7. D I G I T A L M A R K E T I N G REAL-TIME AsdigitalmarketingisbasedontheInternet, everythingcanbemonitoredinrealtime. Marketerscanquicklyadapttotheperformanceof acampaign, avoidingwastingmoneyonsomething thatisnotworking. A D V A N T A G E S

8. D I G I T A L M A R K E T I N G DATA & SEGMENTATION Withtheamountofdatayoucangetfromdigitalmarketing, youcanmakehighlytargetedmarketinginvestmentsfor yourtargetaudience. Thistypeoftargetingmakescampaignefficiencyincrease considerably. A D V A N T A G E S

9. D I G I T A L M A R K E T I N G GLOBAL REACH Inthevirtualworld, anycompanycanhaveglobal reach, sincetherearenodistancestobecovered andnogeographicallimits. A D V A N T A G E S

10. D I G I T A L M A R K E T I N G INTERACTION Oneofthesignificantadvantagesofinternet marketingisthatitismoreinteractivethan traditionalmarketing, itisnolongeraone-way street, andnowcompaniescancreateproductive interactionswiththeiraudience. A D V A N T A G E S

11. D I G I T A L M A R K E T I N G DIGITAL MARKETING MAINTACTICS  P P C S E O S O C I A L M E D I A SEARCH ENGINE PAY-PER-CLICK SOCIAL MEDIA OPTIMISATION GOOGLE ADWORDS MARKETING M A I N T A C T I C S

12. BROUGHT TO YOU BY W W W . S W O T D I G I T A L . C O M