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The rebranding of Basken Robins is a lesson for small businesses to evolve, launch new products, and change their image to meet consumer demands.
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Baskin-Robbins Introduces a New Logo and New Items as Part of a Major Rebranding Baskin Robbins, the well-known American ice cream and cake specialty shop and restaurant business, rebranded on April 11, 2022. A Baskin Robbins new logo, limited-edition items, three new flavors, and a new motto to appreciate every moment are all part of the rebranding of the iconic and long-standing ice-cream company. The brand rebranding is intended to match an environment better continually disrupted by the epidemic and move forward with a streamlined, realigned message. Baskin Robins tagline and logo rebranding: The global ice cream firm has done its Baskin Robbins logo evolution by replacing its blue logo with a brown one and a simpler typeface with the company’s name entirely capitalized and a dot in place of the hyphen. New packaging is also being implemented. However, the blue color scheme used by the chain will be visible on specific packaging and branding. You can find more details in this link :- https://businessupside.com/2022/05/24/baskin-robbins- introduces-a-new-logo-and-new-items-as-part-of-a-major-rebranding ------------------------ Business Upside Email ID: support@businessupside.com Phone No.: +1-425-605-0775 Visit Us: https://www.businessupside.com/ Stay Connected Via: https://www.facebook.com/businessupside https://www.youtube.com/channel/UCuSkeS5oU- B2tRIBDYntmaw https://twitter.com/BusinessUpside1 https://www.instagram.com/businessupsideusa/ https://www.linkedin.com/company/businessupside/ https://www.pinterest.com/businessupside2021/