Training Institute Pune is offering Digital Marketing Classes in wakad PDF

1. PRESENTATION ON DIGITAL MARKETING

2. KEY POINTS TO REFER What is Digital Marketing? Benefits of Digital Marketing What does Digital Marketing Consist of SEO SMM Content Wtiting Digital Marketing Measurement

3. DEFINITION Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including Mobile phones, display advertising, and any other digital medium.

4. BENEFITS OF DIGITAL MARKETING

5. What Digital Marketing Consist Of: Digital Marketing can be broken down into 8 mainly categories into: Search Engine Optimization Pay-Per-Click Social Media Marketing Content Marketing Email Marketing Mobile Marketing Marketing Analytics Affiliate Marketing

6. What is SEO? SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so it's pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

7. PPC (Pay Per Click) What is PPC (Pay Per Click) in marketing? Pay-Per-Click marketing is a way of using Search Engine Advertising to generate clicks to your websites, rather than "earning" those clicks organically.

8. Advantage of PPC

9. Disadvantage of PPC

10. What is SMM? Social Media Marketing is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand, increase sales, drive traffic to a website.

11. Advantage of SMM Disadvantage of SMM Increased Brand Awareness More Inbound Traffic Improved Search Engine Rankings Higher Conversion Rates Better Customer Satisfaction Improved Brand Loyalty More Brand Authority Negative Feedback Potential for embarrassment Time Intensive

12. Content Writing Content Writing is the Process of Writing, Editing, and Publishing Content in a digital format. That content can includes blog posts, video or podcast scripts, ebooks or whitepapers, press release, product category description, landing page or social media copy... and more... Content Writing

13. Email Marketing Email Marketing is a form of Marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.

14. Mobile Marketing Mobile Marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.

15. Marketing Analytics Marketing analytics is the use of data to evaluate the effectiveness and success of marketing activities. By integrating marketing AI into your business strategy, you can gather deeper consumer insights, optimize your marketing objectives, and get a better return on investment.

16. Affiliate Marketing Affiliate Marketing is an advertising model in which is a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates and the commissions fee incentivizes them to find ways to promote the company.

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