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Pace Career Acadamy is the best Indian\'s Digital Marketing Training Institute. we are providing industrial orianted training with 100% Placement Assistance.\n

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digital marketing marketing our product

Digital Marketing

Marketing our product or service through one

or more forms of electronic media on Internet

i.e. Mobiles, Tablets, Laptops, Televisions,

Radio and …..etc

d m concepts search engine optimization search

• D.M Concepts :

• Search Engine Optimization

• Search Engine Marketing

• Social Media Marketing

• Pay-Per-Click Marketing

• Affiliate Marketing

• Email Marketing

slide5

SEO

• Search Engine Optimization : The process of

affecting the visibility of our website or

webpage in the search engine results page

• SEO Types :

• Black hat SEO

• White hat SEO

• Gray hat SEO

black hat seo not following google rules

• Black hat SEO : not following Google Rules and Guidelines.Mainly

Focused on Getting Traffic for Short period of time. Ultimately, this

approach results in spammy, crappy pages that often get banned

very fast.

• Gray hat SEO : like its name implies, is a little white and a little

black.That means it’s not quite as pure or innocent as the whitest of

white hats. But it isn’t quite as egregiously manipulative as black

hat can be.

• White- Hat SEO : on the other hand, is the way to build a

sustainable online business. If you do SEO this way, you’ll focus on

your human audience.

• You’ll try to give them the best content possible and make it easily

accessible to them by playing according to the search engine’s rules.

• ON-Page SEO

• OFF-Page SEO

search engine marketing search engine marketing

Search Engine Marketing :

Search engine marketing (SEM) is a form of

Internet marketing that involves the

promotion of websites by increasing their

visibility in search engine results pages (SERPs)

primarily through paid advertising.

social media marketing social media marketing

Social Media Marketing

Social media marketing is the use of social

media platforms and websites to promote a

product or service. ... Most social media

platforms have built-in data analytics tools,

which enable companies to track the progress,

success, and engagement of ad campaigns

pay per click marketing ppc or pay per click

Pay-Per-Click Marketing

PPC or Pay Per Click advertising is a model of

internet marketing that lets you place an ad in

search engine results without having to "earn"

that spot through SEO. It's a powerful

marketing channel, since you'll only pay when

someone clicks on your ad. Read on to learn

how to add this to your digital marketing

toolbox.

affiliate marketing affiliate marketing

Affiliate Marketing

Affiliate marketing is the process of earning a

commission by promoting other people's (or

company's) products. You find a product you

like, promote it to others and earn a piece of

the profit for each sale that you make

email marketing

Email Marketing

• Email marketing is one segment of internet

marketing, which encompasses online

marketing via websites, social media, blogs,

etc. It is essentially the same as direct mail

except that instead of sending mail through

the postal service, messages are sent

electronically via email.