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IAA Romania presents: John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers” One day

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IAA Romania presents: John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers” One day seminar, March 20, 2008. Who is John Griffiths ?. John Griffiths is one of the most respected professionals in Account Planning in the World.

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IAA Romania presents:John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers”One day seminar, March 20, 2008
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Who is John Griffiths ?
  • John Griffiths is one of the most respected professionals in Account Planning in the World.
  • He has over 20 years of experience in multinational advertising agencies
  • He is planning director at Carlson Group and Grey Integrated and works for famous brands as: Tesco, Microsoft and Daimler Chrysler.
  • Also, he has an website, “Planning Above and Beyond”, which became a regular destination for marketing and strategy thinkers for all the world.
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Who can attend this one day seminar
  • The seminar is designed for marketers with a basic understanding of conventional research techniques to help them understand how and when to use the emerging online research tools.
  • The seminar is also designed for planners that use and order research in order to better understand the consumer.
  • Last but not least, anyone interested in understanding the Web2.0 as a phenomenon and a tool, to hear what is going on in the online world and what is being planned.
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What you will learn during this seminar
  • The seminar uses the research quadrant:
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Agenda of the Seminar: (1)
  • Introduction and setup
  • 2. Issues session –what are the research implications of web 2.0
  • 3. Quadrant I Quick tour of Web 2.0 research methodologies used  to research the offline world
    • Online surveys
    • Online groups
  • Interlude 1 Migrating tracking studies online
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Agenda of the Seminar: (2)
  • 4. Quadrant II Whistle stop tour of offline research methodologies into the world of the internet
    • Use of personas
    • Paired accompanied depths
    • Eye tracking
    • Expert reviews
    • E-Ethnography
    • E-Anthropology
  • 5. Boston Matrix interlude – is Research 2.0 going to solve our current research problems? or just make new problems?
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Agenda of the Seminar: (3)
  • 6. Quadrant III Hybrid research methodologies – getting the best out of both worlds
    • Recruiting using online panels
    • Maxing methodological differences
    • Calibration of online and offline
    • Mobile based research
  •  7. Quadrant IV Using Web 2.0 research tools to research the web world.
    • Blogs
    • Online panels
    • Research communities
    • Pop up surveys
  • 8. Debate around online panels and online communities
  • 9. Summary and close
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How to register:
  • The seminar will take place on March 20th as of 9,30 am, in IAA House
  • The seminar is designed for 50 people only
  • Please register yourselves at [email protected]
  • Cost of the seminar: 220 Euro + VAT (lunch break included)
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