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  1. ADDED VALUE(EIE/07/127/SI2.466704)Information and awareness campaigns to enhance the effectiveness of investments and infrastructure measures for energy-efficient urban transport presents: (name)………………..from …………. Placeholder of your logo

  2. Summary of the presentation: • General presentation of the project …………………………..... 3 • Objectives ……………………………………………………...…. 4 • Expected results/Potential impacts ………………….……...….. 5 • Applications list (the 9 study cases) ……………….…...…….. 6 • AGENEAL, Almada – Portugal ……………………….….…...... 8 • CRANA, Pamplona – Spain ……………………………………. 15 • CCC, Cork – Ireland ……………………………………………. 21 • Znojmo, Czech Republic ……………………………………..... 28 • ISO, Lodz – Poland ……………………………………………... 35 • MOM, Maribor – Slovenia ……………………………………..... 44 • 7.VHCB, Vilnius – Lithuania …………………………………….... 50 • 8.ARPE, Pamiers – France ……………………………………..... 56 • 9.BSRAEM, Varna – Bulgaria …………………………………...... 62 2 Placeholder of your logo

  3. General presentation of the project As in most of the new member states there were made rebuilding and modernization of the transport network, especially of public transport, it is very important to get the best effects, to increase the ratio of cost/benefit. Therefore, ADDED VALUE project develops appropriate concepts based on successful approaches, and implements applications (soft measures and campaigns) that are transferable in the 10 European cities. 3 Placeholder of your logo

  4. Objectives • To add value to big investments and infrastructures made for alternative, energy saving transport modes, which are either already in place or are being planned and implemented during the project time. • Short term: • To provide easy access to know-how • To show cost-efficient high impact applications • To build synergies between energy efficiency, transport planning and land use planning • Long term: • To establish new standards for mobility management connected to infrastructure • To rise the awareness of the energy saving potential by using soft measures (marketing • methods, information and awareness campaigns) • To widespread the results • To decrease the barriers for this kind of mobility management • To transfer this topic (marketing/awareness raising) to all New Members States and • candidate states, as well as to Southern Europe and Ireland. 4 Placeholder of your logo

  5. Expected results/Potential impacts • Expected Results: • Modal shift to more sustainable transport modes: Energy and CO2 emissions • Increase information • Consolidate “good” behaviors • Foster new partnerships to promote sustainable mobility • Potential impacts: • Transferability/replication of the measures • Perception of alternatives/change of attitude and promotion of new behaviours • Change the negative image of public transport • Contribute to a cost efficient city development • “Feeling of ownership” 5 Placeholder of your logo

  6. VHCBVilnius - Lithuania ISO Lodz - Poland CCC Cork - Ireland ZnojmoCzech Republic MOMMaribor - Slovenia A P P L I C A T I O N S ARPEPamiers - France CRANA Pamplona - Spain AGENEAL Almada - Portugal BSRAEM Varna - Bulgaria 2 other partners HOGGraz - Austria URTPBucharest - Romania AGEASSalerno - Italy 6 Placeholder of your logo

  7. Each study case contains the following information • Objectives based on problems • (including one photo of the problem: how was before the project started) • 2.Approach / strategy / concept • 3. Implementation 1 (only the main activities) • 4.Implementation 2 (only the main activities) • 5.Results / conclusions (including one photo with the results, if the case) • 6.Lessons learnt / suggestions for followers • (incl. source where you can get more information) 7 Placeholder of your logo

  8. Case study: ALMADA – Portugal (1) Objectives based on problems The transport modal split of Almada shows that the car is the main transport mode in Almada: more then 50% of the adult population uses it daily. High energy consumption and environmental problems arise from this reality. The Municipality strategy to alter this scenario focus on promoting soft modes and Public Transport. Clearly the most important change introduced was the creation of the Light Rail System (Metro Sul do Tejo) that completely changed the face of the City. Almada Added Value Application focus on promoting this large infrastructure and attract the public to this new transport mode. 8 Placeholder of your logo

  9. Case study: ALMADA – Portugal (1) Approach / strategy / concept • Design modern and effective campaigns • Create an image of modernity and efficiency • Give public information (maps, timetables...), comprehensive and reliable • Address different target groups (children, students, workers, commerce clients...) • Highlight advantages (fast, comfortable, green, fun...) • Link with other activities (commerce, university, leisure...) • Highlight efficient intermodality with other PT and soft modes 9 Placeholder of your logo

  10. Case study: ALMADA – Portugal (1) Implementation 1 - Video edition with animated film • Animation movie made with school children • The importance and fun of using Light Rail System and otherPT • Concepts as environment protection, energy efficiency and social benefits • Practical PT info like tickets, time schedules, intermodality... • All local PT operators were partners • DVD edition - 1 500 printings, free of charge, distributed in schools. • Film viewings in schools, local cinemas, film festivals, mobility and sustainability events... • Available on the web through Youtube. 10 Placeholder of your logo

  11. Case study: ALMADA – Portugal (1) Implementation 2 – Public Transport Guide of Almada • Includes all local PT timetables, connections with other PT, ticket prices, maps, interesting routes info, connections with main local equipments, info on bicycle transportation in all PT, operators contacts, other relevant info... • All local PT operators were partners • Paper version: 182 pages, 2 large folded maps, 10 000 printings, free of charge, • Distributed in PT stations, tourism information offices, car parkings, commercial sites, events... • Web version: 11 Placeholder of your logo

  12. Case study: ALMADA – Portugal (1) Results / Conclusions • Added Value project helped to add value to the Light Rail System but also to the other PT modes and the PT intermodal system itself. • The dozens of actions developed and the thousands of materials printed followed a Promotion Strategy conceived with the goal of pushing car drivers to use the Light Rail System and PT in general and rise awareness of children to the importance of PT. • Added Value actions in Almada reach hundreds of thousands of inhabitants. 12 Placeholder of your logo

  13. Case study: ALMADA – Portugal (1) Lessons learnt / suggestions for followers • To promote a large PT or soft mode infrastructure is critical for its success and the success of the PT system. Without clear and smart promotion, a PT infrastructure will not be fully used and may even become a bad example, creating the feeling that new important infrastructures should be avoided by politicians and decision makers. • Definition of target groups and design of clever specific actions and materials is essential. Interaction and public participation are also key factors. Contact: Carlos Sousa AGENEAL 13 Placeholder of your logo

  14. Case study: ALMADA – Portugal (1) Lessons learnt / suggestions for followers Pure information doesn’t result in a satisfying behaviour change. Very often an information campaign alone isn’t appropriate to change people’s behaviour. The production and dissemination of information materials must be accompanied by an action to try out new behaviour. Contact: Carlos Sousa AGENEAL, Local Energy Management Agency of Almada Portugal 14 Placeholder of your logo

  15. Case study: CRANA – Spain (2) Objectives based on problems • Problem: too many cars • Objectives • To show cost-efficient high impact applications • To establish new standards for mobility management connected to infrastructure 15 Placeholder of your logo

  16. Case study: CRANA – Spain (2) Approach / strategy / concept • - Cintruenigo primary and • secondary schools • Bicycle mobility analysis • Survey on mobility patterns and • bicycle experience for students • and families • Mobility flows and urban structure • analysis to describe a bicycle plan • for the town to easier access to • schools 16 Placeholder of your logo

  17. Case study: CRANA – Spain (2) Implementation 1 Itinerant Exhibition: 17 Placeholder of your logo

  18. Case study: CRANA – Spain (2) Implementation 2 Pilot experience: • Curricular integration of bicycle and sustainable mobility • Physical education, art and sciences • Bicycle fest: • Bicycle maintenance workshop • Bicycle accessories 18 Placeholder of your logo

  19. Case study: CRANA – Spain (2) Results / conclusions 19 Placeholder of your logo

  20. Case study: CRANA – Spain (2) Lesson learnt / suggestion for followers • Organizing events in cooperation with schools, there are certain steps to be followed: • To plan actions well in advance • To agree with teachers the best • available time period when pupils • are less stressed. CRANAEnvironmental Resource Centre Foundation in Navarrec/ Padre Adoáin 217 bajo, Pamplona (Navarra). Tfno. +34 948 140818. Fax +34 948 123235e-mail:; 20 Placeholder of your logo

  21. Case study: CCC – Irland (3) • Problems • Major traffic issues in the south • western-area of Cork City • Objective • To tackle traffic issues with • 3 key institutions: • UCC • CIT • CUH • Strategy • Update the mobility plans of these three institutions with soft measures identified through a On-line Public Consultation Process 21 Placeholder of your logo

  22. Case study: CCC – Irland (3) • Approach: • Transport Workshops with the 3 institutions • On-line Public Consultation process • Results analysis • Identification of appropriate soft measures • Agreement of the recommended soft measures • Preparation of soft measures • Implementation/Evaluation of some soft measures • Final workshop 22 Placeholder of your logo

  23. Case study: CCC – Irland (3) • Implementation 1 • Meetings with UCC, CIT and CUH Mobility Managers • Elaboration/Construction of a questionnaire • Design of the website • Design of the promotion campaign • - On-line Public Consultation • - Results analysis • 2359 answers: 1590 students, 829 staff, 30 visitors 23 Placeholder of your logo

  24. Case study: CCC – Irland (3) Implementation 2 Questions asked in the Survey (Students, Staff, Visitors) for UCC, CIT, CUH Section 1. About you (Gender, Age, etc., Distance place of living/place of work) Section 2. About your travel(Main mode of transport; Frequency of use according to mode of transport; Difficulties faced on everyday travel; Activities done during everyday travel) Section 3. About your views(Mental representations on transport; Discouraging/Encouraging factors; using sustainable transport) 24 Placeholder of your logo

  25. CUH 5% CIT 37% UCC 58% 2% 7% 11% 30% Under 21 Between 31 and 40 Between 31 and 40 Between 41 and 50 15% Between 51 and 60 Between 61 and 70 35% Case study: CCC – Irland (3) Results/Conclusions UCC, CIT, CUH – Students (25,000), Staff (7,000), Visitors Respondents : 2,359 Students : 1,500 (Sample ~6%) Staff : 829 (Sample ~12%) Visitors : 30 Respondent age VISITORS 1% STAFF 35% STUDENTS 64% 25 Placeholder of your logo

  26. CUH 5% CIT 37% UCC 58% 2% 7% 11% 30% Under 21 Between 31 and 40 Between 31 and 40 Between 41 and 50 15% Between 51 and 60 Between 61 and 70 35% Case study: CCC – Irland (3) Results/Conclusions UCC, CIT, CUH – Students (25,000), Staff (7,000), Visitors Respondents : 2,359 Students : 1,500 (Sample ~6%) Staff : 829 (Sample ~12%) Visitors : 30 Respondent age VISITORS 1% STAFF 35% STUDENTS 64% 26 Placeholder of your logo

  27. No 11% Possibly 18% Definitely 50% Probably 21% Case study: CCC – Irland (3) • Lessons Learnt/Suggestions for Followers • Main factors Discouraging use of Public Transport : • - insufficient routes irregularity of service lack of information • Main factors Encouraging use of Public Transport : • - more routes more frequent & quicker buses/trains, improved information • Main factors Discouraging Cycling : • - lack of cycle lanes - lack of road safety • -Main factors Encouraging Cycling : • more cycle lane enforcement - more bicycle racks/shelters • Potential Measures • Improved PT Information • Cycling Promotion Campaigns • Improved Cycling Parking Facilities • Car Pooling Scheme • Promotion of Existing Park & Ride Site • Traffic calming 27 Placeholder of your logo

  28. Case study: Znojmo – Czech Republic (4) Objectives based on problems The objectives are promoting new pedestrian and cycle infrastructure, supporting of using pedestrian zones and cycle tracks, establishment of new ones and their equipment, promotion of carpooling and European car free day. Another objective is to increase awareness of the inhabitants and pupils about the project activities and to show that it is beneficial for them. 28 Placeholder of your logo

  29. Case study: Znojmo – Czech Republic (4) Approach / strategy / concept • Workshops and meetings in the whole district of Znojmo • Development of various marketing materials • Campaigns in selected schools • Integration of activities into the “European Car Free Day” • Local media and press work • Organization of Transport of hockey fans 29 Placeholder of your logo

  30. Case study: Znojmo – Czech Republic (4) • 22 workshops were held for municipality workers and public in towns towns of Znojmo, Moravsky Krumlov, Miroslav, Dobsice, Jevisovice, Kucharovice and also during International • tourismfair Regiontour in Brno • 8 for municipalities (connected with the general meeting of • „Regional development of Znojmo“ • and the sessions of towns and • villages) • 14 for publicfrom March 2008 till September 2010 30 Placeholder of your logo

  31. Case study: Znojmo – Czech Republic (4) Implementation 2 – Competition „Transport and Environment“ • for pupils of elementary schools • best painting and essay • two rounds from April to October 2008/2009 • about 500 children from 8 schools participated 31 Placeholder of your logo

  32. Case study: Znojmo – Czech Republic (4) Results / conclusions (1) • Project helped to add value to new cycle and pedestrian infrastructure, new cycle track in town o Znojmo and new pedestrian zones in towns of Miroslav and Moravsky Krumlov were built and new residential zones in villages of Kucharovice and Dobsice were marked. • In selected schools (the business school in Znojmo, the secondary school in Moravsky Krumlov, the secondary agricultural school in Znojmo and the elementary school in Miroslav) survey of transport services took place. • Elementary schools (Miroslav, Dobsice, Moravsky Krumlov, Vranov nad Dyji, Kucharovice, Vrbovec, Jevisovice a ZS Mladeze Znojmo) participated the competition 32 Placeholder of your logo

  33. Case study: Znojmo – Czech Republic (4) Results / conclusions (2) • called „Transport and environment“ in best painting and essay. • Transport of ice hockey fans from towns of Jevisovice and Miroslav was organized during season 2008/09 and it continues financed by municipalities. About 1800 people are transported in the season, otherwise they would go alone in their car. • 30 thousand materials about carpooling and European car free day, 24 thousand materials about municipalities and 500 t-shirts and caps, with the project logo, were produced. • Campaign promoting the project activities connected with energy savings in traffic ran in local radio and newspapers. 33 Placeholder of your logo

  34. Case study: Znojmo – Czech Republic (4) Lessons learnt / suggestions for followers • The activities were implemented quite smoothly, good contacts with municipalities are important. There were only sometimes lower attendance of the workshops than expected and there were some delays in printing of materials. • further information on our web pages (in Czech): • 34 Placeholder of your logo

  35. Case study: ISO – Poland (5) Objectives based onproblems • The objectives are promoting the use • of public transport (including bicycles) • in Lodz through different kind of • activities targeted at different groups • (inhabitants, students, decision • makers). • Another objective is to increase • people awareness about the • importance of sustainable transport • and project activities taken by ISO in • the city. 35 Placeholder of your logo

  36. Case study: ISO – Poland (5) • Approach / strategy / concept • Establishing contact and good working relations with the authorities and the media. • Clarifying the needs of the city regarding sustainable transport campaigning. • Establishing the website and publishing on them. • Writing the “Transport policy” report. • Printing and dissemination the report, posters, stickers, leaflets. • Meetings with students. • Broadcasting and media work. • Educational film screenings and a photo exhibition. 36 Placeholder of your logo

  37. Case study: ISO – Poland (5) Implementation 1 – the website • We’ve established special website of the campaign, “City on the move” and keep onpublishing on it – • The one may find there current information about: • knowledge of the issue • the development of sustainable transport in the city • upcoming events organizing by ISO and other organizations in Lodz • getting promotion materials • organization contact details, etc. 37 Placeholder of your logo

  38. Case study: ISO – Poland (5) Implementation 2 – Live broadcast within “Are you aware?” • we’ve realized 42 hours of the live broadcast about public transport issue in Lodz (which is 14 radio programmes since the beginning of 2008 • each programme hosts guests – leaders and activists from non-governmental organisations, decision makers, scientist and citizens who may call/write (via Internet) and ask questionto ourguests or share their opinions about sustainable development and public transport that • concern our cityand the region 38 Placeholder of your logo

  39. Case study: ISO – Poland (5) Implementation 2 – Live broadcast within “Are you aware?” (continuated) • each broadcast, “Are you aware?” is announced one week in advance on its website and on the local websites and in the media. We present the topic and invited guests there. Afterwards, each programme the one may download from its website in MP3 format. To make it more fan and appealing, we add to each preview a short comic story which usually stands for a punch line. 39 Placeholder of your logo

  40. Case study: ISO – Poland (5) Results / conclusions (1) a POSTER a BROCHURE a REPORT a BOOK 40 Placeholder of your logo

  41. Case study: ISO – Poland (5) Results / conclusions (2) • we discussed sustainable transport issue in • 18 broadcasts and on local TV stations • we conducted workshops for around 100 students, combined with film screenings and photo exhibition • we prepared and distributed promotion materials (posters, leaflets, stickers, brochures) among students, decision makers and inahabitants during outdoor events • we prepared and distrubiuted popular science report - „Transport policy” and established special website • we made a short clip showing people using public transport and bikes in their daily commuting. The clip was put on You Tube. Almost 900 people have watched it till now • we participated in all European Moblity Weeks during which we organized different kind of activities e.g. the contest in 2010 • The project added value to the popularization of the topic in the city and raise people awareness in the area of ​​sustainable transport issue. 41 Placeholder of your logo

  42. Case study: ISO – Poland (5) • Lessons learnt / suggestions for followers (1) • Running a long term project (3 years) is a challenge for a small, non-governmental organisation like ours (compared to other partner organizations), when the existence of the organisation depends on external funds, gaining from different call for proposals. But after that experience, we are more mature, experienced and stronger as an organization and a team, now. • Working with such a great group of people (the partners from the project) is very inspirational. We may learn from the best, broaden our horizons, gain experience, learn good practice and try to implement them in our city. Now, we can show the others all different kind of solutions that worked in other countries. The project was a great platform to exchange the ideas. • The one can never be too skeptical. He/she got to be open-minded, willing to learn from the others, listen to more experienced ones and try new options. 42 Placeholder of your logo

  43. Case study: ISO – Poland (5) • Lessons learnt / suggestions for followers (2) • Building up organizations and media network in the city is a key factor to promote the issue • Itisgood to enrichtheworkshops for studentswiththeshortmovieshowsor photo exhibition • Show studentsthatuse of public transport/bikes not onlyishealthy and environmentallyfriendly, but itcanalso be cool and trendy. Always have prepared data (facts, research results, numbers, etc.) supporting the theory to which you wolud like to convince the others • During meetings with people (workshops, photo exhibition, outdoor events, media presence) encourage them to stand up for their right to decision makers, so that they have clean, save and fast public transport in their city. Awaiting for authorities actions olny is not enough to make a significiant change. As a part of a civil society we should get involve in our city issues. 43 Placeholder of your logo

  44. Case study: MOM – Slovenia (6) Objectives based on problems • 155 km of bicycle lanes in the city • a large part of these lanes has been built in the last three years • many citizens do not have the right information about where these lanes are located, and consequently do not use them • bicyclers must be informed 44 Placeholder of your logo

  45. Case study: MOM – Slovenia (6) Approach / strategy / concept • Information and awareness rising activities for all generations: • Preparation of maps with cycling connections • Preparation of info boards • Bike rental service and bicycle info point in the city center • Cycling hour for pupils • Cycling trips for families • Photo competition • Activities at environmental days 45 Placeholder of your logo

  46. Case study: MOM – Slovenia (6) Implementation 1 Cycling hour for pupils • we want that more pupils cycled to school • pupils have cycling licence but they should have more practical experiences • it isn’t enough to prepare a lesson in the class, but they should go to the cycling tour to the city centre • participants of activity had a class of secure bicycle riding • Involved: primary schools, representatives from cycling club,police, local authority 46 Placeholder of your logo

  47. Case study: MOM – Slovenia (6) Implementation 2 Activities at environmental days • At environmental days we have oportunity to invite citizens to cooperate in different activities conected to cycling and public transport. • We celebrate: • Earth day – 22nd of April • Environmental day 5th of June • European mobility week 16th to 22nd of September • - Round-tables, lecturers, trips with bikes, bus or train, prize • competitions, games, presentations • - Press conferences, articles in newspapers, posters and leaflets • Main goals of these activities are education and awareness rising. 47 Placeholder of your logo

  48. Case study: MOM – Slovenia (6) Results / conclusions In two project years about 600 pupils cycled around the city center in the frame of the action Cycling hour for pupils. At the events on Environmental days we have around 10.000 visitors in two project years. 48 Placeholder of your logo

  49. Case study: MOM – Slovenia (6) Lessons learnt / suggestions for followers • The most important for all activities are a very good media and • political support. • Realization of events that are more interesting for citizens. • Place for event must be attractive and interesting. • Children and pupils could prepare an interesting programme. • More information: • 49 Placeholder of your logo

  50. Case study: VHCB – Lithuania (7) Objectives based on problems The negative effects of traffic: high accident rate, lack of parking spaces, environmental pollution, declining public transport passenger traffic trends on the city tour structure. 50 Placeholder of your logo