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The Power of Digital Marketing: Transforming Business in the Digital Age Digital marketing has revolutionized how businesses connect with customers. By leveraging platforms like search engines, social media, and email, businesses can reach global audiences efficiently and cost-effectively. Key strategies include SEO for visibility, content marketing for engagement, social media for interaction, and targeted advertising for precision. Embracing these tactics not only enhances brand presence but also drives measurable growth in today's competitive landscape. As technology evolves, staying adaptable and customer-focused remains crucial for sustained success in digital marketing.