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96.9 Boston Talks • 96.9 Boston Talks • 96.9 Boston Talks. The WTKK Gardening Program. 96.9 Boston Talks • 96.9 Boston Talks • 96.9 Boston Talks. To create a comprehensive on-air and on-line program that targets homeowners and gardeners via the WTKK Gardening Program.

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96.9 Boston Talks•96.9 Boston Talks • 96.9 Boston Talks

The WTKK

Gardening Program


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96.9 Boston Talks•96.9 Boston Talks • 96.9 Boston Talks

  • To create a comprehensive on-air and on-line program that targets homeowners and gardeners via the WTKK Gardening Program.

  • Here are some opportunities available:

  • A bank of :60-second commercials each week on the Gardening Show heard Sundays 6-9am

  • A 3-hour live remote from your location (ask your WTKK representative about pricing and availability)

  • A 2-hour appearance by the Garden-Guys including a bank of 10x :10-second promos highlighting your appearance

  • Leaderboard featured on WTKK.com including link to your site (the leaderboard is the advertisement that appears at the top of the home page and each additional page…you ad will rotate with up to four other sponsors)

  • Your company listed on the WTKK Advertisers page on WTKK.com including a downloadable coupon

  • Opportunity to give away gift certificates or products via the WTKK Insiders Program. Listeners are encouraged to become a member of the WTKK email program and each week they will have the opportunity to win great prizes from sponsors. You will be included with other non-competing sponsors and must provide $500 in product/gift certificates each on-air week

The Idea


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96.9 Boston Talks•96.9 Boston Talks • 96.9 Boston Talks

About the Gardening Guys

SAM JEFFRIES majored in Environmental Design at UMass/Amherst and minored in English and Arboriculture. He is a Massachusetts Certified Horticulturist (MCH), a certified Occupational Education Vocational Agricultural Instructor, and certified by the Northeast Organic Farming Association (NOFA) as a land care specialist. During his 25+ years of experience in the green industry, Sam has taken a leadership role in many facets of the industry. From landscape designer to vocational/agricultural schoolteacher to sales manager for a world-class horticultural wholesaler, he has excelled by capitalizing on his strengths—listening, working with people, and recognizing what is involved to accomplish a goal.

JIM ZOPPO has been on Boston radio for more than a decade now. ,Jim Zoppo has managed American Landscape, Inc. at Sharon-View Nursery, in Sharon for 30 years. He received a Bachelor of Science in Education from Boston State College. Jim has been a science advisor for the Boston Public school system; taught horticulture and earth science in both the public and private sectors; and was the caretaker of the Endicott Estate in Dedham where he taught horticulture in its greenhouses. He is a member of the Massachusetts Horticulture Society, Massachusetts Nursery & Landscape Association, American Nurseryman’s Association, Massachusetts Camellia Society, The Begonia Society, and The Gesneriad Society. Jim is also a past member of the Board of Directors of the Norfolk County Farm Bureau. Jim Zoppo is a frequent contributor to the New England Flower Show and The Rhode Island Flower Show, and a guest speaker to civic groups and garden clubs.

LAYANEE DEMERCHANT is a graduate of the University of Rhode Island with a degree in Landscape Architecture. She also holds a Certificate of Horticulture from URI.  Layanee is an Associate member of the RINLA, MNLA, CNLA and also  a member of the American Horticultural Society.  She has worked as a Landscape Designer and has been working as an independent Lawn and Garden Sales Representative for the past eleven years.  As such, her travels take her to the independent garden centers in Eastern Massachusetts and Rhode Island on a daily basis.  There is always something new going on at the garden centers. An avid gardener, Layanee gardens in northwestern Rhode Island and maintains several mixed perennial borders in addition to shrub borders and a modest vegetable garden. 


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96.9 Boston Talks•96.9 Boston Talks • 96.9 Boston Talks

Media & Media Rationale

  • WTKK listeners (Adults 25-64) are…

  • 45% more likely than the marketplace to own a home valued at $350,000+!

  • 20% more likely than the marketplace to own a home valued at $500,000+!

  • 14% more likely than the marketplace to have a college degree or more!

  • 18% more likely than the marketplace to have a household income of $100,000+!

  • 40% more likely than the marketplace to have a household income of $150,000+!

  • 7% more likely than the marketplace to have bought hardware/building/ paint/lawn/garden items in the past year!

  • 70% more likely than the marketplace to have spent $1,000+ on landscaping in the past year!

  • 14% more likely than the marketplace to have spent $3,000+ on home improvements in the past year!

  • WTKK reaches consumers that can afford to spend on your services and products!

Fall 2008 Arbitron, M-Sun 6a-12m Adults 25-64; MAR08-AUG08 Scarborough