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Social Media Tools Managing Your Digital Identity Social Media is all about PEOPLE Do you own your own name? Does Your Email Address look like one of these? elaine98111@shaw.ca honeybee2000@gmail.com creativemarketing@america.net Do you own your own home?

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social media tools

Social Media Tools

Managing Your Digital Identity

do you own your own name
Do you own your own name?
  • Does Your Email Address look like one of these?
      • elaine98111@shaw.ca
      • honeybee2000@gmail.com
      • creativemarketing@america.net
do you own your own home
Do you own your own home?
  • Do you have a website … with a real domain?
  • Can you update your website when YOU want?
  • Are you running website analytics?
what s your handle
What’s your handle?

Why Important?

Findability – most social media sites are being indexed – user names and user profiles are showing up.

your professional personality
Your Professional Personality
  • Where should you show off your professional personality?
  • Ablog (your own or a group blog)
    • Recommended: Wordpress.com
    • Try “mini-blogging”: tumblr or posterous
  • Flickr [or Picasa]
your professional profile
Your Professional Profile
  • Where should you have a professional profile?
  • LinkedIn
  • Facebook
  • Twitter
    • Really, Facebook? Maybe – use the “group friends” and privacy settings!
monitoring your buzz
Monitoring Your Buzz

How do you find out what people are saying about you?

  • Set up Google Alerts for your and your business name
  • Set up search feeds (RSS feeds)
    • Your name and business name
    • Links to your website
    • Links to other profiles
  • Monitor these searches using tools like an RSS reader (e.g. Google Reader) or a personal homepage (e.g. MyYahoo, iGoogle, or NetVibes)
credits
Credits
  • Kathy E Gill, @kegill, kegill@uw.edu
  • Creative Commons – share and share alike, non commercial attribution