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Mohawk College. Daily Newspaper Sections.

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Daily Newspaper Sections

The Hamilton Spectator delivers groundbreaking news reports, plus award-winning coverage of everything that happens around town and around the world. The variety of sections and environments make for a powerful marketing mix that can help you connect with your target audience.

  • Our daily sections are:

    • A (News and Business)

    • Sports

    • Classified

    • Go (Celebrities, Style, Food, Money, Health, Music, Movies and much more!)


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Weekly Newspaper Sections/Features

  • Careers (Sat.)

    • Your must-have section if you are looking for a job.

  • Spectator TV (Saturday TV Magazine)

    • A complete listing of what’s on television.

  • Spec Resale Homes (Sat.) and New Homes (Sat.)

    • Two sections offering comprehensive guides to area real estate.

  • Overdrive (Thurs.)

    • Automotive news and vehicle information, along with the most extensive package of local automotive advertising.

  • Cars & Trucks (Wed.)

    • Our popular guide to resale vehicles.

  • Colour Comics (Sat.)

  • Focus (Sat.)

    • Analysis, opinion and commentary – with a dash of religion, spirituality and science.


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6 Day Cume

68% Reach

5 Day Cume

64% Reach

Saturday

48% Reach

Weekday

43% Reach

The Hamilton Spectator provides exceptional reach of the market!

The Hamilton Spectator provides significant coverage – 229,400 adults daily and 257,200 on Saturday. Over a one-week period more than 2/3 of area adults will turn to the pages of The Hamilton Spectator!

Source: NADbank 2002 Full Release

Base: Hamilton CMA, Adults 18+ (531,400)


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The Hamilton Spectator reaches more adults than all 7 local radio stations combined!

Hamilton CMA, Adults 18+, Read or Listened to Yesterday

Source: Nadbank 2002 Full ReleaseBase: Hamilton CMA, Adults 18+ (531,400)*changed call letters and format during survey period


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The Hamilton Spectator reaches more Hamilton adults than any other daily in the market.

Average Issue Audience – Hamilton CMA 18+

Source: NADbank 2002 Full ReleaseBase: Hamilton CMA Adults 18+ (531,400)


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CATEGORY SPECIFIC SPECIAL SECTIONS other daily in the market.

The Hamilton Spectator has developed a number of “Category Specific” Special Sections to assist smaller companies reach their target audience

  • Monday’s - “Join in the Swing”, special golf related products and services

  • Tuesday’s - “Health & Beauty”, special inner/outer beauty focus

  • Wednesday’s - “Dining & Entertainment”, special focus on dining, catering, entertainment

  • Thursday’s - “Indoor/Outdoor”, special focus on gardening and home renovations

  • Friday’s - “Fashion”, special focus on clothing, footwear and hair fashion


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Hamilton Spectator “Frequency Rate Plan” other daily in the market.

Build top of mind awareness for your product and/or service by participating in The Hamilton Spectator’s Frequency Program

Compare rate saving to a “one-time” user to our cost effective and business building frequency program

SMALL SIZE FREQUENCY EXAMPLE (less than a Quarter Page)

Flat Rate Monday - Friday = $4.92/line Saturday - $5.82/line

  • 3 x frequency - Monday - Friday = $3.11/line Saturday - $3.65/line

  • 6 x frequency - Monday - Friday = $2.97/line Saturday - $3.49/line

  • 13x frequency - Monday - Friday = $2.76/line Saturday - $3.25/line

  • 26x frequency - Monday - Friday = $2.57/line Saturday - $3.02/line

  • 52x frequency - Monday - Friday = $2.23/line Saturday - $2.60/line