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Mohawk College. Daily Newspaper Sections.

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daily newspaper sections
Daily Newspaper Sections

The Hamilton Spectator delivers groundbreaking news reports, plus award-winning coverage of everything that happens around town and around the world. The variety of sections and environments make for a powerful marketing mix that can help you connect with your target audience.

  • Our daily sections are:
    • A (News and Business)
    • Sports
    • Classified
    • Go (Celebrities, Style, Food, Money, Health, Music, Movies and much more!)
weekly newspaper sections features
Weekly Newspaper Sections/Features
  • Careers (Sat.)
    • Your must-have section if you are looking for a job.
  • Spectator TV (Saturday TV Magazine)
    • A complete listing of what’s on television.
  • Spec Resale Homes (Sat.) and New Homes (Sat.)
    • Two sections offering comprehensive guides to area real estate.
  • Overdrive (Thurs.)
    • Automotive news and vehicle information, along with the most extensive package of local automotive advertising.
  • Cars & Trucks (Wed.)
    • Our popular guide to resale vehicles.
  • Colour Comics (Sat.)
  • Focus (Sat.)
    • Analysis, opinion and commentary – with a dash of religion, spirituality and science.
the hamilton spectator provides exceptional reach of the market

6 Day Cume

68% Reach

5 Day Cume

64% Reach


48% Reach


43% Reach

The Hamilton Spectator provides exceptional reach of the market!

The Hamilton Spectator provides significant coverage – 229,400 adults daily and 257,200 on Saturday. Over a one-week period more than 2/3 of area adults will turn to the pages of The Hamilton Spectator!

Source: NADbank 2002 Full Release

Base: Hamilton CMA, Adults 18+ (531,400)

the hamilton spectator reaches more adults than all 7 local radio stations combined
The Hamilton Spectator reaches more adults than all 7 local radio stations combined!

Hamilton CMA, Adults 18+, Read or Listened to Yesterday

Source: Nadbank 2002 Full ReleaseBase: Hamilton CMA, Adults 18+ (531,400)*changed call letters and format during survey period

the hamilton spectator reaches more hamilton adults than any other daily in the market
The Hamilton Spectator reaches more Hamilton adults than any other daily in the market.

Average Issue Audience – Hamilton CMA 18+

Source: NADbank 2002 Full ReleaseBase: Hamilton CMA Adults 18+ (531,400)

category specific special sections

The Hamilton Spectator has developed a number of “Category Specific” Special Sections to assist smaller companies reach their target audience

  • Monday’s - “Join in the Swing”, special golf related products and services
  • Tuesday’s - “Health & Beauty”, special inner/outer beauty focus
  • Wednesday’s - “Dining & Entertainment”, special focus on dining, catering, entertainment
  • Thursday’s - “Indoor/Outdoor”, special focus on gardening and home renovations
  • Friday’s - “Fashion”, special focus on clothing, footwear and hair fashion
hamilton spectator frequency rate plan
Hamilton Spectator “Frequency Rate Plan”

Build top of mind awareness for your product and/or service by participating in The Hamilton Spectator’s Frequency Program

Compare rate saving to a “one-time” user to our cost effective and business building frequency program

SMALL SIZE FREQUENCY EXAMPLE (less than a Quarter Page)

Flat Rate Monday - Friday = $4.92/line Saturday - $5.82/line

  • 3 x frequency - Monday - Friday = $3.11/line Saturday - $3.65/line
  • 6 x frequency - Monday - Friday = $2.97/line Saturday - $3.49/line
  • 13x frequency - Monday - Friday = $2.76/line Saturday - $3.25/line
  • 26x frequency - Monday - Friday = $2.57/line Saturday - $3.02/line
  • 52x frequency - Monday - Friday = $2.23/line Saturday - $2.60/line