De Beers : A Monopoly in the Diamond Industry Presented by: Christos A Ioannou University of Minnesota Diamond is the only appropriate gem to symbolize lifetime love and commitment
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Christos A Ioannou
University of Minnesota
Before the 19th century:
(London Diamond Syndicate)
“The only way to increase the value of diamonds is to make them scarce, that is to reduce production”
By 1937 De Beers stockpile of diamonds had grown to………..
40 million carats (20 years supply) !!!
“Supplier of Choice” System
DTC decides who gets which diamond
No Haggling over price (price maker)
Take the entire Box or None
No client may resell the diamonds in his box in their uncut form
Clients will provide any information to evaluate the diamond market
A monopoly is forever?