2008 READERSHIP SURVEY. Key Demographics of our Subscribers. NOTES. Reach the Vast Majority of Truck Fleets. 114,000 Readers — Each and Every Week
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Key Demographics of our Subscribers
114,000 Readers — Each and Every Week
Transport Topics gives you the largest audience of qualified buyers. Our subscriber base is 100% paid circulation. And each paid subscriber passes along their copy to an average of 2.85 readers.
Statistics show that the universe of truck fleets in the United States is not as large as most people believe.
500or more power units
25or more power units
10or more power units
5or more power units
Includes: For Hire, Private, Gov’t, etc.
Source: American Trucking Associations, Truck Fleet Directory 2008
21%Reach Fleets of All Sizes
Transport Topics subscribers operateSmall, Medium, and Large Fleets. Respondents’ fleet sizes are listed below.
The numbers do not total 100% due to a percentage of subscribers that operate non-asset-based logistics firms.
* Number of power units owned or leased. Average fleet size is 180 tractors and 240 trailers.
* Fleet size data from Transport Topics 2007 Readership Study.
Source: R.L. Polk Registration Data, CY 2006
(Trucks, Tractors, Trailers)
(Engines, Tires, Brakes)
Replacement PartsReach Real Decision-Makers
Transport Topics subscribers have REAL buying influence for a variety of products and services.
Percent With Buying Influence
Don’t worry about picking the “wrong” issue. Transport Topics readership is consistent and strong.
Do Monthlies REALLY have longer Shelf-Life?
These are percentages of survey respondents who indicated they read or refer to the monthlies more than two times in any given month. As you can see, very few readers look at these titles more than once or twice.
Associate PublisherPeter J. Lovato950 North Glebe Road, Suite 210 • Arlington, VA 22203Phone: (703) 838-1771 • firstname.lastname@example.org
East Coast(CT, DE, DC, FL, GA, MD, MA, ME, NC, NH, NJ, PA, RI, SC, VA, VT, WV)Jay Lushbaugh950 North Glebe Road, Suite 210Arlington, VA 22203(703) email@example.com
Great Lakes(IN, KY, MI, OH, TN)Tom Lloyd2420 Lost Tree WayBloomfield Hills, MI 48304(248) firstname.lastname@example.org
Light & Medium Truck
Associate PublisherFrank Mealing638 West Arcadia Point • Aurora, OH 44202(330) email@example.com
Advertising Traffic Manager950 North Glebe Road, Suite 210 • Arlington, VA 22203(703) 838-1773 firstname.lastname@example.org
Online Sales ManagerChristine Gorrell14523 W. 3rd Avenue • Golden, CO 80401(703) email@example.com
Midwest(AL, AR, IA, IL, KS, LA, MN, MO, MS, ND, NE, SD, WI)Bob Kenney401 Langford DriveBolingbrook, IL 60440(630) firstname.lastname@example.org
West(AK, AZ, CA, CO, HI, ID, MT, NM, NV, OK, OR, TX, UT, WA, WY)(703) 838-1771
Advertising Traffic Manager950 North Glebe Road, Suite 210 • Arlington, VA 22203(703) 838-1746 email@example.com