The rapid growth of the Internet and its extended reach has helped developing countries adopt e-commerce, thus enabling consumers to make transactions worldwide. Out of the 194.8 million population of Pakistan 35.1 million are internet users. 40 million people in Pakistan are smartphone users and out of these 40 million, 28 million access social media from their smartphones
The trend of online shopping has increased many folds quite rapidly in Pakistan. The country has witnessed a massive increase in e-commerce businesses in the past few years.
Addiction of Online Shopping: