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The rapid growth of the Internet and its extended reach has helped developing countries adopt e-commerce, thus enabling consumers to make transactions worldwide. Out of the 194.8 million population of Pakistan 35.1 million are internet users. 40 million people in Pakistan are smartphone users and out of these 40 million, 28 million access social media from their smartphones

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trend of online shopping
Trend of online shopping

The trend of online shopping has increased many folds quite rapidly in Pakistan. The country has witnessed a massive increase in e-commerce businesses in the past few years.

  • A matter of clicks
  • The craze is not dying anytime soon
  • Click and mortar
  • Cash on Delivery is Lifesaver
  • Product reviews are the “Character Certificate”


a matter of clicks
A Matter of Clicks
  • The online shopping trend was unheard of in Pakistan a few years back, traditional shopping was the talk of the town with people looking for the stuff around and spends hours and hours in this activity but the trend is now changing and people are directing towards online shopping tendency, where you can search the product of your choice, size, color and fashion just by making some clicks.
the craze is not dying anytime soon
The craze is not dying anytime soon
  • Companies are trying to offer wide range of products and brands to capture the most of this opportunity and being shopping cosmos for the customers coming to them.
  • However, the discount offer on different product deals, food, services and on other deals is the cause of attraction for buyers.
click and mortar
Click and Mortar

Addiction of Online Shopping:

  • People now seem addicted to online shopping, because it comes with a luxury of shopping while sitting at your office desk or lying on your bed.
  • Not only online deal websites but also almost every major brand and store now have their e-stores to make shopping easy for customers.
cash on delivery is lifesaver
Cash on Delivery is Lifesaver
  • The best part of online purchasing in Pakistan is the introduction of Cash on Delivery mode of payment and a majority of companies offers this facility to its customers.
  • Its lowers the risk of scam among buyers and strengthen the trust of people on online websites.
product reviews are the character certificate
Product reviews are the “Character Certificate”
  • Internet blogs and websites are also being used to give reviews and evaluation of the product, sharing the experience of buying the product and offered customer services. Moreover they are used as means to publicize online shopping sites.