SimpliDigital Institute

1. 4 PILLARS 4 PILLARS OF DIGITAL MARKETING OF DIGITAL MARKETING SEARCH ENGINE OPTIMIZATION SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION SEARCH ENGINE MARKETING SEARCH ENGINE MARKETING SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING

2. What is Digital Marketing? What is Digital Marketing? The truth is that digital marketing is a blend of variables that people don't understand; it's a muddy concept that people don't understand. It's important for businesses of all sizes to understand how the internet works and what it takes to rank high? We're outlining the simplest of simple rules that make up a full-field digital marketing campaign. There are four main parts of the term, and by default, there are four different types of digital marketing services.

3. SEARCH ENGINE OPTIMIZATION SEARCH ENGINE OPTIMIZATION SEO is the process of ranking your website on the SERP page and increasing the visibility of your website to your online audience. In simple terms, you have to create fresh quality content for your website and then you have to build quality backlinks on relevant websites for that specific content. SEO includes a lot of work that’s why many books have been written about it. But if you are following the basic rules of creating quality backlinks and writing quality content, then you are moving toward the right steps for improving your website’s presence on search results.

4. TYPES OF SEARCH ENGINE TYPES OF SEARCH ENGINE OPTIMIZATION OPTIMIZATION 1.On-Page SEO - On-page SEO is the process of optimizing your web pages individually which helps them to rank higher and earn more relevant traffic on the SERP page. Some On-Page SEO Factors 1. Content 4. Meta Description 6. Internal/External Links 2. Keyword Density 5. Image Optimization 7. Proximity 3. Meta Title 6. URL Optimization 8. Focus Keyphrase

5. 2. Off-Page SEO Off-Page SEO refers to all activities done outside of your website to impact your ranking within the search engine result page. Link Building is considered as the main off-page tactic but there are many other tactics of off-page like content marketing, social media, podcasts, and more. Without Off-Page, you will struggle to rank your website on competitive keywords, or without this, your website will not outrank those websites that already have high authority.

6. 3. Local SEO Local SEO is a strategy that helps your business to connect with local searchers or help your website to be more visible in local search results on google. In Local SEO you can target an audience located in the same geographical area as you are.

7. 4. Technical SEO It is the process of Website and Server optimization that helps search engine spiders to crawl and indexing your website. Techniques of Technical SEO 1. Sitemap - It is a blueprint of a website that helps search engines find, index, and crawl all website content, image, and videos. 2. Robot.txt - Robot.txt file tell search engine crawlers which particular page crawler can access. 3. Schema - It is the overall additional information of your organization or company 4. Rich Snippet - It is a type of organic search result displayed with extra information along with URL title, and description. It increase the visibility of your website and drive more traffic to that search result.

8. SEARCH ENGINE MARKETING SEARCH ENGINE MARKETING SEM and SEO both the terms have the same purpose of increasing your website’s visibility on the SERP page the only different b/w these terms is that SEO is an organic process and SEM is an inorganic process that helps visitors find your website. SEM involves the paid method which includes the use of online advertising through Adwords, Bing Ads, Yahoo, and any other. This process of paid advertising involves the creation of campaigns and measuring results. It is also the fastest way to show up your website on the first page of search results.

9. GOOGLE ADS GOOGLE ADS OR OR PAY PER PAY PER CLICK CLICK It is an online Advertising program of google. Through Google Ads, people can make ads for their product or services to reach people exactly when they are interested in their product or services. In this advertisers bid on keywords and phrases related to their product or services which help them to display in sponsored search results. Advertisers have to pay every time when someone clicks on one of their ads. It is a good way to get exposure for your business on the internet.

10. WHY TO USE GOOGLE ADS WHY TO USE GOOGLE ADS 1. 2. 3. 4. 5. 6. Google’s massive reach Bring any budget to the table Get quicker results than with SEO Build brand awareness Maximize ROI with different bidding strategies Capabilities that allow for a range of targeting

11. SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Till now we all have learned about SEO and SEM. Now we will learn about SMO, which involves the method of improving your ranking and visibility of your social media profiles and your published content on social media. Social Media Optimization also helps in driving traffic to your website and blog linked with your social media profiles. And also help in making an online community and creating awareness about your brand on social media.

12. WHY SOCIAL MEDIA OPTIMIZATION IS WHY SOCIAL MEDIA OPTIMIZATION IS IMPORTANT IMPORTANT As per a report by Hubspot, 21% of the shoppers will unfollow a brand via web-based media because of monotonous substance, and 19% of the purchasers will unfollow because of incessant posting. Different reasons incorporate continuous posting, an excessive amount of messiness, and absence of commitment on the posts. Thusly, web-based media advertisers should follow commitment on all friendly profiles to decide how helpful and significant their substance is and how much the crowd can identify with it.

13. The current world that we live in focuses on purchaser encounters and their discussions more than anything, which is the reason you should think prior to putting your financial plan in futile assignments. Online media streamlining will guarantee that you are placing your cash in the appropriate spots, which will turntables at the ideal opportunity and give you execution improvement.

14. SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING So far you have acquired the knowledge of three pillars of Digital Marketing. Let us learn about the last pillar SMM. It is similar to SEM the only difference is that in this you use paid methods to increase the visibility and ranking of your social media profiles on social media platforms like Instagram, Facebook, etc. The most common method of Social Media Marketing is through Facebook Ads.

15. DIFFERENT TYPES OF SOCIAL MEDIA DIFFERENT TYPES OF SOCIAL MEDIA MARKETING MARKETING Aside from the likes of Facebook, Twitter, and Instagram, social media marketing takes many different forms, such as: 1. 2. 3. 4. 5. 6. 7. 8. Content marketing Advertising/Sponsorship Influencer marketing Social media management/Community management Paid media Building your following Contributing to forums Reviews

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