The Role of Online Public Relations. Webbed Marketing January 2008. Today’s Most Viewed YouTube Videos. Pro Wrestling, Politics, Green Cars, TV Manufacturers…. MacBook “Air”. The Original The Parodies And More!. The Role of Online Public Relations. Agenda.
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The Role of Online Public Relations Webbed Marketing January 2008
Today’s Most Viewed YouTube Videos Pro Wrestling, Politics, Green Cars, TV Manufacturers…..
MacBook “Air” • The Original • The Parodies • And More!
Agenda What is Online Public Relations? Why Should I Care? Online Reputation Management Your Word Of Mouth
What is Online Public Relations? When consumers and influencers create or distribute content about a brand or organization for consumption by other consumers via online media
Consumers Buy Based on Buzz “An intelligent man learns from his experience. A wise man learns from the experience of others”
Customers Define Your Brand • In 1917 George Smith wrote: “The best is that which the public determines is best.”
We Can’t Keep Up • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers • The blogosphere doubles every six months (or is growing at 4 times the population of India) • Technorati it tracking 70+ million blogs • My slides can’t keep up!
Online Public Relations is about getting the online media and consumers communicating with an organization’s audience.
Your Turn What are people talking about…..
Kroger • Kroger-- YouTube