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The Role of Online Public Relations. Webbed Marketing January 2008. Today’s Most Viewed YouTube Videos. Pro Wrestling, Politics, Green Cars, TV Manufacturers…. MacBook “Air”. The Original The Parodies And More!. The Role of Online Public Relations. Agenda.

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The Role of Online Public Relations


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    Presentation Transcript
    1. The Role of Online Public Relations Webbed Marketing January 2008

    2. Today’s Most Viewed YouTube Videos Pro Wrestling, Politics, Green Cars, TV Manufacturers…..

    3. MacBook “Air” • The Original • The Parodies • And More!

    4. The Role of Online Public Relations

    5. Agenda What is Online Public Relations? Why Should I Care? Online Reputation Management Your Word Of Mouth

    6. Bloggers.. The New Editors?

    7. What is Online Public Relations? When consumers and influencers create or distribute content about a brand or organization for consumption by other consumers via online media

    8. Why should I care?

    9. Consumers Buy Based on Buzz “An intelligent man learns from his experience. A wise man learns from the experience of others”

    10. All Marketing is Search Marketing

    11. Negative First Impressions

    12. Customers Define Your Brand • In 1917 George Smith wrote: “The best is that which the public determines is best.”

    13. Temple of the VTEC

    14. We Can’t Keep Up • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers • The blogosphere doubles every six months (or is growing at 4 times the population of India) • Technorati it tracking 70+ million blogs • My slides can’t keep up!

    15. Macy’s

    16. Macy’s

    17. Crossover Factor

    18. Crossover Factor

    19. Reputation Management

    20. Dell

    21. BP

    22. Panera Bread

    23. Online Public Relations is about getting the online media and consumers communicating with an organization’s audience.

    24. Your Turn What are people talking about…..

    25. Kroger

    26. Ohio Soybean?

    27. Manta.com

    28. White Papers

    29. Del.icio.us

    30. ChainBuilder ESB Wikipedia

    31. ESB Community on MySpace

    32. Trending Public Relations and Search

    33. Kroger • Kroger-- YouTube

    34. Questions