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Web-based Tobacco Prevention TechFresh.org Kerren McDougal, EdD Center for Tobacco Prevention & Control Texas Tech University Health Sciences Center Lubbock, Texas Introduction Previous Prevention Experience College Health Behaviors Survey Background to Website Website Development

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web based tobacco prevention

Web-based Tobacco Prevention

TechFresh.org

Kerren McDougal, EdD

Center for Tobacco Prevention & Control

Texas Tech University Health Sciences Center

Lubbock, Texas

introduction
Introduction
  • Previous Prevention Experience
  • College Health Behaviors Survey
  • Background to Website
  • Website Development
  • Website Assessment
previous tobacco prevention campaigns
Previous Tobacco Prevention Campaigns
  • Tasty, Delish
    • Based on Student Responses to Survey –Most students said they would rather not date someone who uses tobacco
  • Walt –Social Norms Campaign
    • Used the Social Norm -70% of Tech Students Don’t Use Tobacco
    • Character, Walt, as the Brand
previous tobacco prevention campaigns5
Previous Tobacco Prevention Campaigns
  • Surveyed students about Walt campaign
    • 72% of students had seen the campaign
    • Many students were ignoring the message
      • The character was distracting
      • Once students realized the campaign was about tobacco use they ignored the actual campaign slogan
    • The Walt campaign was also extremely expensive to maintain
health behaviors survey
Health Behaviors Survey
  • Looked at overall health behaviors of college students
    • Tobacco use was negatively correlated with exercise for most students and healthy eating
    • Tobacco use positively correlated with alcohol use
other issues at texas tech
Other Issues at Texas Tech
  • School in a small southwestern city
    • Lubbock, Texas (population about 200,000)
    • Requires a little more work on the part of students to find activities
  • Students come from all over the state
    • 68% if the students come from large metropolitan areas in Texas
    • The other 32% come from small towns
  • Students always asking:
    • WHAT IS THERE TO DO IN LUBBOCK???
other issues for college students
Other Issues for College Students
  • College students are increasingly turning to the internet for health information (Escoffery, et. al., 2005)
  • We wanted to help students link health with activities that they consider fun
techfresh org
TechFresh.org
  • Community website with information about:
    • Campus activities
    • Live music
    • Arts
    • Outdoor activities
    • Restaurants
    • Quizzes, games, articles etc.
  • Health messaging on:
    • Tobacco use
    • Alcohol use
    • Exercise
    • Nutrition
    • Basic safety etc.
techfresh org10
TechFresh.org
  • Information presented in a hip colorful format
  • User friendly
  • Health messaging designed to raise student’s awareness about health behaviors
techfresh org11
TechFresh.org
  • Developed by students and former students
  • Market Tested (student input & buy-in)
    • Presentations in highly trafficked areas on campus
      • Asked about presentation (aesthetics)
      • User friendly
    • Focus groups (variety of student groups)
      • Help with presentation
      • What should be included?
techfresh org12
TechFresh.org
  • Website Demonstration

TechFresh.org

techfresh org13
TechFresh.org
  • Marketing
    • Events (Great American Smoke-out)
    • Newspaper articles in campus newspaper (University Daily)
    • T-shirts
    • Chap sticks
    • Frisbees
    • Demonstrations at campus health fairs
    • Future ideas: mouse pads, coasters, etc.
techfresh org15
TechFresh.org
  • Research (Baseline Survey)
    • Randomly sampled 1,000 entering freshmen
      • 337 responded (about 34% response rate)
    • Surveyed over the internet about:
      • Tobacco use
      • Exercise behavior
      • Demographic info
    • Received 1 free movie ticket for participation
techfresh org16
TechFresh.org
  • Research (Results)
  • Baseline Survey
    • 14.6% respondents currently used tobacco
      • 6.3% quit in the last 6 months, 4.3% quit more than 6 months ago, & 75% never used
    • 56% respondents exercised 3 to 5 times a week
techfresh org17
TechFresh.org
  • Research (Follow-Up Survey)
    • Respondents from baseline survey emailed
      • April 2005 (end of freshman year)
      • Still running by preliminary numbers
        • 242 respondents (72% response rate)
    • Asked about:
      • Tobacco use
      • Exercise
      • Demographic information
      • Website use (TechFresh)
    • Received 2 free movie tickets for participation
techfresh org18
TechFresh.org
  • Research (Preliminary Results)
  • Spring Follow-up Survey
    • 11.8% currently used tobacco
      • 6.6% quit in the last 6 months, 6.1% quit more than 6 months ago, & 75% never used (not significantly different from the percentages in baseline survey- tobacco use did not change)
    • 66.8% respondents exercised 3 to 5 times per week – (this is significantly more students then the baseline survey- exercise participation increased)
techfresh org19
TechFresh.org
  • Research (Preliminary Results)
  • Spring Follow-up Survey
    • About 11% of the respondents regularly used the websites
      • 93% of these students liked the website
      • 83% of these students exercised 3 to 5 times per week
        • 50% of these students initiated a regular exercise program in the last 6-months
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