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Problems You May Face in Marketing www.refpaymedia.com
Table of Contents Research Branding Content SEO 01 02 03 04
Research Before marketing for the product a proper research is needed about product and brand. Research if done wrong can result in damage of brand reputation. Here are some factors that needs to be well researched. Keyword research Market Competitor Before marketing, study of competitor is must, learning from their mistake would help your business to grow. You should study market if there is demand of the product, so that Without proper keyword research, your website won’t appear in SERP. Poor keyword research can result
Branding Without a proper branding strategy, you could risk selling and marketing products without a clear vision of who you are. In turn, this could compromise how you connect with customers. 1. Audience Make sure you target right audience, that means audience that can engage with your niche. Targeting everyone will effect sales. 2. Logo Company logo should not be underestimated, logo not only increase brand value but also helps in brand awareness. Therefore logo must be creative and catchy. 3. Market Trend Ignoring market trend can pull back your all marketing efforts. Being updated not only help to understand audience psychology but also gives you new creative ideas for branding purpose.
Content “Content is king, but Marketing is Queen, and runs the household.” ~Gary Vaynerchuk Content Marketing is most successful form of marketing as it provides content to audience. Content marketing includes video, blog, images, so in content marketing you have to make sure that you provide quality content. Having good content is not everything , your content must be SEO friendly so that it target audience. Using right Keywords and tags will help to reach traffic. Whereas using wrong keywords can even make good content of no use.
SEO 1. Onpage SEO – Onpage SEO is one of the most important process which makes your website to crawl by Google. Before starting marketing you have to make sure your website is SEO friendly. There are many tools that are used for Onpage SEO. 2. OffpageSEO – Offpage SEO is process of link building, where traffic of other websites is used for ranking on SERP. Offpage SEO is done through classified Ads, Video Submission, Blog/article submission and other link building processes. To rank your websites you need to post on high DA websites. Other then that SEO friendly content should be posted with proper hyperlink that can bring traffic back to your website. You can simply impress your audience and add a unique zing and appeal to your Reports and Presentations with our Templates.
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