How Recurly Helps Your Business Attract a New Generation

1. How Recurly Helps Your Business Attract a New Generation

2. How Recurly Helps Your Business Attract a New Generation Your subscription-based business should always be adapting to new customer trends. As a new generation of consumers gets older, they become a more significant part of the market. Their preferences might differ from previous generations, and your business should be prepared to adjust to meet their needs. Recurly is a modern subscription management and billing platform that can help your company implement new strategies and features to appeal to this new generation. Recurly has been a leader in the recurring billing industry for over a decade and knows how to help grow your business to meet the needs of the market. Here are three ways Recurly can help you adapt to the next generation of customers. Let Them Pay How They Want It’s true—different generations prefer different payment methods. In the past, businesses had to evolve with a new generation that preferred making card payments instead of using cash or checks. Now, digital payment options are more popular than ever. Thankfully, Recurly has you covered. They can help you integrate digital recurring billing options into your business. If you stick to traditional card payments, you could be missing out on a massive chunk of the market. Recurly can help you integrate alternative electronic payment methods so subscribers can pay exactly how they want. Provide a Fun and Social User Experience Everyone wants a smooth subscription experience, but younger generations especially look for an environment that is fun and social. They want a platform that offers an enjoyable user experience, and that includes the billing process. The purchasing process doesn’t have to be

3. dull. Instead, customers are looking for an experience that offers a little excitement, however small it may be. Recurly supports payment options that will help you provide an engaging payment experience for subscribers. The social aspect of this type of mobile payment service makes billing interactive. Plus, your brand can get exposure as it appears on your subscriber’s profile. Recurly can help you integrate and test multiple payment gateways to find the ones your younger subscriber base prefers. Provide an Incentive to Keep Customers Coming Back It is vital to mitigate “churn”—the rate at which subscriptions come to an end—with your younger subscriber demographic. One of the best ways to improve the results of your churn rate formula is to give customers a reason to stay engaged over time. A popular method to encourage returning subscribers is to allow them to deposit funds for payment later and provide them with a reward for doing so. If a subscriber deposits $100 into their account, you can give them an additional $10. There are also plenty of other ways to keep them coming back. Continually update your content and marketing to make it fresh and new. Or keep customers engaged by providing value with coupons and deals that are exclusive to subscribers. Recurly can help optimize your company for a new generation of subscribers at https://recurly.com/ Original Source: https://bit.ly/36i5bXS