1 / 18

on page seo-ppt

Optimize titles, meta tags, headers, and content for relevant keywords.

Quinn4
Download Presentation

on page seo-ppt

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome ON PAGE SEO

  2. SEO (Search engine optimization) What is SEO(Search engine optimization)? • SEO stands for “search engine optimization” it is made up of two words 1. search engine 2.optimization. Now lets talk first about search engine , search engine is a software system that has been created to search information or to find information from worldwide because you know that thousand of data of websites or millions TB of data are stored here. A system has been created to find that data , which we call search engine. • Now let’s talk about our second point optimization . Optimization means using something perfectly. So the meaning of SEO means that we do best optimization of the search engine . • So, the meaning of SEO means, it is a process of optimizing your website so that it ranks higher on search engine and you get more traffic.

  3. What is URL? Webpage Domain name Path • Add focus keyword in your URL. Your URL shouldn’t be too long but short, which benefits easy crawlability . Key components of an effective URL include: • Keywords • Readability • Length • Hyphens vs Underscores • Keeping this in mind< we have to create the URL and positively comes to search engine ranking.

  4. What is title? Title • Always use the title writing pattern and avoid all the caps writing. However do write the catchy line and focus on keyword. • Try to focus on long based keywords, which helps to rank easily. • It appears in search engine result as the clickable headline and in the browser tab. • The title should be 60-65 characters . We have to write everything on point.

  5. What is blog? Blog • Start your blog with focus keyword and write daily more than 500 to1000 words . An blog should be meaningful, informational and fresh (e.g. article) . More revenant information ,the more value of the content. • To optimize the content in bold , italic and pointer etc. to make crawling google will be easier. • Blog should be cover a wide range of topic including news , personal experience , opinions and more. • Blog can serve various purpose, from personal expression to marketing and for business.

  6. What is meta description? Meta description • You can make description by adding focus keywords init. • Try to make summary of whole keywords in 160 to 165 characters • It is essential to optimize E-commerce website pages with meta description for improve ranking.

  7. Heading & subheadings. This is the example that how to use header tag: MyH1 = <H1> H1 , H2 , H3 header tag for SEO </H1> MyH2 = why are H1 , H2 , and H3 tag is important for SEO? </H2> MyH3 = <H3> how to use the H1 , H2 , and H3 tag </H3> • H1 : there should be only one h1 tag on your single webpage • H2: you can have multiple h2 tags (subheadings) in your content if required. • H3: These tags help your content to look more clean and readable for users and google to.

  8. What is image optimization? • Always remember than while uploading the image in your content, it should be compressed . If the picture is taking more space , your page speed would eventually affected. • Try to compress and post for better ranking and better for user , if the page will load slowly eventually it will increase the bounce rate.

  9. What are sitemap? • A file that lists a website page and other content in a format that search engines can read. • Submit your post, pages to google search console • Site map showcase your website to gateway and provide it to google . They help to understand the linking of pages and posts in an effective way. • There are two types of sitemaps 1. sitemap.xml designed for search engines • 2. sitemap HTML this is designed for human.

  10. What are robot. txt file? • A text file that tells search engine crawlers which pages on a website they can access. This helps manage web traffic and protect sensitive content. • It help to manage and control crawler traffic, ensuring that sensitive or non- public data is not indexed by search engine. • The file can specify rules for individual crawler or apply general rules to all of them.

  11. What is schema.org? • Search engine result page (SERP) create maintain and promote schema for structured data on the internet on web page , in email message and beyond. This is also known as structured data. • This structured data helps improve search engine visibility and can lead to rich snippets in search results, enhancing the overall user experience.

  12. Loading speed optimization Loading speed of website. • Loading speed optimized in SEO refers to techniques and strategies aimed at improving the loading time of a website. Faster loading speed enhance user experience, reduce bounce rates, and can positively impact search engine rankings. • Faster loading speeds enhance the user experience and it is also good for search engine to prioritize quick- loading sites.

  13. Desktopperformance Mobile performance

  14. What is keyword research ? • Keywords are ideas and topic that define what is your content. • In terms of SEO, keywords is important because there are words and phrases that searches enter into search engine , also called search queries. • Effective keywords research can improve a website visibility, attract targeted traffic, and inform content strategy by revealing what potential customers are searching for.

  15. Enable Zip, CDN and Caching • ZIP: help to compress your content size and increase the page loading speed. • CDN( content delivery network): help to make your website speed faster in different geographical areas of the world . • CACHING: enable help to remove cached data from your website , which allows pages to load faster.

  16. What is google search console? • A free tool by google. Registering your website under google search console help to level up your website indexing in google . • Provide a proper keyword chart in which you can add or remove the relevant and irrelevant keywords. • Basically , a free tool that helps you monitor, maintain and improve your site performance in google search result.

  17. What is internal linking? • Your website is properly interlinked to its pages and post with revenant content, than your ranking can be go higher in google. • Google will see more door in your content and will be getting a good impression. • Internal linking helps to navigation, distribute page authority. • Internal links also guide users to related content, improving their experience and keeping them on the site longer.

  18. THANK YOU FOR MORE INFORMATION VISIT ON DIGITAL PUNIT.

More Related