Online Reputation Management Basically, online reputation management is the process of controlling what shows up when someone Googlesyour name.
Consumer’s Insight It is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.
Identify loopholes for product A technicality that allows a person or business to avoid the scope of a law or restriction without directly violating the law.
Alert to Opinions and Feedback To be open to others opinion and take actions To be updated with others feedbacks and response correctively
Monitoring Internet Reputation Managing and monitoring what people are saying about your brand is part of maintaining your brand. This is known as Online Reputation Management.
Ensuring Brand Value Protection That value is the organization’s brand reputational value. Strong brand reputational value equals greater profits. A company’s brand reputational value has four basic elements: expectations, perceptions, business relationships and unique intellectual property assets.
Brand Reputation Building Brand reputation development starts with offering products and services that deliver on your brand promise. It’s the company’s responsibility to build a brand reputation by consistently living the brand promise and creating messages and experiences that enable consumers to develop their own perceptions of that brand reputation.