The search landscape has changed—no longer is it about blue links and keyword rankings; it's about artificial intelligence. Artificial Intelligence Overviews from Google and Bing Chat from Microsoft are changing the way users and search engines interact. But with both companies adopting generative AI as a foundational capability, one question permeates the air: who is leading the race for AI Search?
Google, the king of search, recently unveiled AI Overviews - intelligent summaries, featuring the embodiment of AI, that show users a summary of a consolidated likelihood from a range of sources online. Where users previously clicked through ten different websites, now they can find a short digest of information right at the front of the results page. Fast, sleek, smart.
As the old saying goes; 'with great power comes great responsibility' and Google's Overviews raise questions of accuracy, neutrality, and credit. Conversely, Bing, powered by OpenAI's ChatGPT capabilities, is taking a decidedly more conversational approach. Where Bing doesn't just summarize, it engages.
It presents users with related follow-up questions, as well as source links, and often feels more human. While Bing has not yet captured as much market share, the originality of Bing has pushed Google in more itself and quicker.
So who is winning? It depends on your priorities—Google gives scale and familiarity, while Bing gives nimbleness and conversational depth. The true winners—(or losers)—may be the content creators, whose work is the source of these AI generated answers. If content creators get fewer clicks to their websites, they risk type of traffic to their website even with the use of quotes by machines. This is why you see new tools like Seobix being popularized. In an AI-first search landscape, Seobix will help you structure your content and apply the proper schema, and help you keep up with new algorithm changes. It's no longer enough to be indexed, content creators need to be featured, summarized, and credited properly. As Google and Bing race against one another to develop the perfect AI search, one truth stands, content creators need to keep up with them. With the right strategies and the right tools getting exposure during the AI era is not only possible, but powerful.
