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Test that PPC Ad! - PowerPoint PPT Presentation


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A Portent Interactive presentation about pay per click ad testing and using tools like MSN AdCenter, Facebook Ads and Google PPC resources. /nThis presentation is by Elizabeth Marsten from Portent Interactive.

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test that ad

Test that Ad!

“One finds limits by pushing them.”

-Herbert Simon

msn adcenter
MSN AdCenter
  • Use capitalization in headlines- while the entire headline can’t all be done in caps, words sure can.
more msn adcenter
More MSN AdCenter
  • Want to use “FREE FREE FREE”?
  • No problem.
facebook adcenter
Facebook & AdCenter
  • Facebook is a publisher partner of AdCenter – which means that AdCenter ads are showing on Facebook pages.
  • Which also means that whatever format or messaging you’re using in AdCenter, it shows up the same on Facebook.
show more for less on facebook
Show More for Less on Facebook
  • MSN doesn’t allow for specific publisher placements.
  • Exclude those less relevant publishers as much as possible with publisher performance reports.
  • Chances of showing up on Facebook with “enhanced” ads increases.
some msn property urls to consider excluding
Some MSN Property URLs to Consider Excluding
  • scout.com (MSN’s Fox Sports partner)
  • msn.foxsports.com
  • music.msn.com
  • realestate.msn.com
  • tv.msn.com
  • today.msnbc.msn.com
  • mail.live.com
  • advertising.microsoft.com
  • lifestyle.msn.com
  • local.msn.com
facebook ads
Facebook Ads
  • Stricter editorial guidelines for capitalization and grammar.
  • Longer body text at 135 characters
dynamic insertion in display urls
Dynamic Insertion in Display URLs
  • Insert a dynamic keyword at the end: www.examplesite.com/{keyword:woo-hoo}
  • Use all caps to really make it pop {KEYWORD}
  • The shorter the URL the better, drop the “www” for example.
  • Separate words with a “+”
fun with site links
Fun with Site Links
  • Google’s new ad format with up to 10 links at 35 characters apiece.
  • 35 characters, hmmmm….
slide15
You sell:

Books, movies and music

Your site links could be:

Make You Sound Smart Books

Movies that Explode with Awesome

Shake You All Night Long Music

break it down further
Break it down further

You sell: books

Your site links could be:

Swoon-Worthy Romances

Mayhem & Murder

Can You Solve it Mysteries

Set Your Kitchen on Fire Recipes

slide17

Take it One Step too Far

You sell:

Weight loss shakes

Your site links could be:

Why am I so fat?

It’s Genetic.

My Spouse is Fat. Help!

I Can’t Live Without Bacon.

stalk them with remarketing
Stalk them with Remarketing
  • Another recent feature from AdWords on the Content Network this year.
  • Set up a couple of remarketing lists and a custom combination and get the ones that got away!
  • For example: targeting users that put an item in their cart, reach the checkout page and bail.
display ad builder
Display Ad Builder
  • Google’s adding more and more templates to help you create display ads for the content network.
  • You can upload any picture that’s yours…
  • So why wouldn’t you make it interesting to stand out a bit?