This guide covers advanced PPC tactics like Google AdWords Extension Ads, Sitelinks on Ads, Product Extension Ads, Phone Extension Ads and building Remarketing lists. /nThis guide is from Elizabeth Marsten at Portent Interactive.
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Create a shell campaign targeted to the content network, automatic placements- relevant pages across the network. Target to all devices or whatever your preference and set the maximum CPC to $2 at minimum, $4 for CPM. (If you’re after view through conversions, go with the CPM setting.)
Add a site address in the managed placements list as a placeholder and pause that site. Leave the ad group active.
In settings, set the frequency cap for the amount of times you want to remarket to users, this is particularly useful for CPM campaigns, CPC can forgo this.
If you typically utilize demographic targeting on the content network or have a very specific audience that you use it for, you can layer it into the remarketing settings. However, it will only apply to sites that Google has access to demographic info for- like MySpace, YouTube, etc; It won’t do anything or have minimal impact on any other sites. If you plan on remarketing to a specific demographic of users in MySpace than go ahead and implement those settings.
Populate the ad group with your favorite text and/or display ads.
Add in your usual list of negative sites or placements if you’ve got any. Later on, you’ll be able to add in negative audiences as well. (See the very end of the post for more on this.)
For ad display settings- optimize or rotate, works the same as on the regular content network.
Save and then click on that audiences tab, cause it’s time to start creating some remarketing lists and custom combinations!
But you could do it…for $200,000. The cost of a branded channel.