5 Reasons you should do a Certification in HR Analytics Data is everywhere, in every form and about everyone. The biggest use of data has been to be able to predict core aspects related to the workforce. Whether it is about hiring the right talent to promoting the right leader, data backed decision making is causing waves in the corporate world. It is therefore, imperative that you, as an HR professional must understand the impact, application and implications of HR analytics. This can be understood only when you undergo the best HR analytics certification. Here are the top 5 reasons for doing the course. 1.Insights into employee behavior patterns – Employee behavior is difficult to predict. It is also ever changing due to many factors, internal and external. Even so, data and analytics can give you deeper insights into what thoughts, motives and emotions determine that behavior. That in turn can help you take key decisions to retain and engage them better. 2.Better hiring decisions – HR Analytics is being used extensively to hire correctly and in a more process oriented manner. The right hire in the first time itself is the aim of the companies. Rehiring costs and training the employees who do not bring the right skills with them are big investments. Analytics is enabling companies to avoid big spending in these areas. 3.Reward strategy – HR Analytics and data related to compensation, as well as rewards is used to define a more relevant, market competitive and internally equitable structure for all employees. As an HR practitioner you need to know the kind of role analytics has been playing in this crucial area. Certification can help you get that knowledge. 4.Business Partnership– You can only become a true business partner to your businesses, when you know how to combine people data and business goals. People related data has huge implications when it comes to overall goal achievement. However, with the knowledge of analytics you might not be able to realize the potential of this partnership. 5.Competitive Advantage– You immediately get ahead of the curve and have a competitive advantage when you acquire knowledge of how HR Analytics actually works. It places you well ahead of those who are still struggling to understand the importance of people data. Companies are realizing that data-driven decisions are more reliable than gut-based ones even when it applies to people. They are hiring more and more HR Analysts to be able to look at the huge volumes of data , and come up with insights that can make decision making faster, better and fairer.