Philip Anandraj Explains 5 Low-Cost Ways to Get More Customers for your hotel

1. Philip Anandraj Explains 5 Low-Cost Ways to Get More Customers for your hotel

2. The overwhelming level of competition in the hotel marketing industry as assessed by Philip Anandraj is a difficulty. • It’s gotten even more difficult to stand out against the competition and get more bookings, especially since services like Airbnb and Home Away have grown in popularity. While hotel marketers are all too familiar with these difficulties, they are nonetheless expected to meet (and perhaps surpass) their targets, which are frequently linked to bookings.

3. Tip #1: Make yourself easily searchable on the internet! • Let’s face it: technology has mostly taken over our lives. The days of travel agents are long gone. Travelers today have the ability to conduct their own comparative research without ever leaving their beds. If your hotel is difficult to find online, it’s no surprise that bookings are few. For possible bookings, you need to be EVERYWHERE relevant online so that people can discover you in the window when they need to reserve a room.

4. Tip #2: Remarket • Did you realize that 75% of hotel reservations made online are abandoned? That’s right, three out of every four people begin the booking process, become distracted, and abandon their adventure. Who knows if it was the pizza delivery guy interrupting their order or a sense that they could get a better deal elsewhere. Whatever the case may be, you should not give up your job as a hotel marketing.

5. Tip #3: Make Sure You’re Reaching the Right People • You ought to be sure of the people you are looking for and plan a budget accordingly. This is something extremely important to keep in mind in order to avoid last-minute problems. As a result, methods like income targeting will be useful. While this may seem self-evident, there are even more ways to segment your target customers when it comes to hotel marketing.

6. Tip #4: During peak booking seasons, provide more marketing budget • As a hotel marketer, you’re probably well aware of your peak booking season, but when it comes to ad budgets, you can be a step behind. It’s only natural to spend a larger portion of your annual budget during your busiest season. • Determine when things are busy, stable, and sluggish, and make adjustments to your budget accordingly. Check to see whether your windows are too small. This frequently necessitates forethought, although Google and other ad platforms make it quite simple to change your bud

7. Tip #5: Offer incentives to entice others to participate. • What makes your hotel stand out from hundred others in the market? Why should someone choose you? Your hotel must offer a compelling reason for customers to choose you above the competition. • If there aren’t any obvious reasons, such as having the best rates or the top ratings, come up with some unique incentives and offers you may give to potential customers.