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Amid the era of fast fashion, consumers, especially the youth, have developed a new and growing awareness. They are willing to pay a higher price for greener, ethical, and long-lasting garments extending support to counter the exponential climatic and social impact of the fashion industry. The textile industry is responsible for 10% of the global greenhouse emissions . In a society that is always following the latest trends, garments are produced on a cost-cutting scale economies model, as well with materials that are harmful to the environment and to our health.
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