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Providing a localized customer experience is a sure-shot way for an international online business to make its way into the hearts of prospective buyers in various countries. Here we take you through the various steps involved to effectively achieve that.
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Online Consumers Are More Willing To Buy A Product If They Get The Product Information In Their Local Language. Further, The Content Should Be Customized To Suit Local Cultural Norms. The Hiring Of Localization Specialists Is Recommended For These Purposes.
Know The Local Rules Chevrolet Made A Massive Error While Promoting Its Nova Car In Latin America, As The Word ‘No Va’ Translated To “It Doesn’t Go” In Spanish. So, It Is Important To Ensure That You Understand The Common Societal Norms, Regulations And Customs.
Use Social Media The Right Way You Can Create Different Social Media Pages Or Identities For Different Markets. This Segregation Will Allow You To Generate Localized Content And Connect With The Prospective Buyers In A More Customized Manner.
Pay Attention To Payment Options Quoting Prices In Local Currencies Will Help Buyers Making A More Informed Decision. Also, Options Should Be Provided To Suit The Local Socio-economic Scene Like Payment Through Cash On Delivery In Emerging Economies Such As India.
Strengthen Brand Loyalty You Can Focus On Providing User Generated Localized Content As It May Help You In Building Credibility. Another Strategy Is To Diversify Your Products And Services To Cater To Local Preferences.
Localizing End-to-end Experience For Customers May Be Time Consuming And Resource Intensive. However, The Strategy Can Help You In Creating A Long-lasting Cross-border Online Business.
Thank You !Would Love to Hear From You PayTabs Office No. 3505, Concord Tower, Dubai Media City City: Dubai Country: United Arab Emirates Email: paytabsuae@paytabs.com Phone: 971 4 557 8920 Mobile: 971 55 280 5739 Website: https://www.paytabs.com/en/ Know more about-Localize your E-commerce business to grow faster