How to use Gift Cards in e-commerce business to grow your sales?

1. HOW TO USE GIFT CARDS IN E-COMMERCE BUSINESS TO GROW YOUR SALES?

2. An online business constantly calls for the entrepreneur to keep tracking the market nerve. What the customers need, what marketing campaigns could immediately click, what trends are attracting people and what exactly do they expect from you.

3. Unless you’ve been living under the rock you must be aware of how gift cards in e- commerce business are becoming a rage. Customers are loving it and so are the business owners.

4. Why you must have gift cards in e-commerce business/website?

5. Visibility is of the utmost importance when you’re trying to build or expand an online business. You must have heard that it takes 4x the effort to acquire a new customer as compared to sustaining a loyal one. A gift card recipient is almost 100% likely to visit your store at least once. This is your golden chance to make an impression.

6. What are the benefits of having gift cards in E-Commerce business?

7. Providing added benefits in terms of good value gift cards helps you stand out from a pool of online business marketplaces. Helps you identify your customers that provide the maximum profits which would approximately be only 15-20% of all your customer base. Improves traffic, revisit rate and repeat sales when marketed well to your target audience.

8. How can gift cards in E- Commerce business help in growth?

9. Helps increase the revenue of online businesses

10. Gift cards generate sales twice. One when they’re bought and second when the receiver of the gift card makes a purchase. If your website manages to create the right first impression, people with gift cards actually end up buying more than the value that card offers.

11. Helps drive more traffic to your website

12. Gift cards when used in combination with the right marketing strategy can help pull in a lot more traffic than any other source. With gift cards becoming increasingly popular you simply need to put in a few efforts to send across the message that you’re providing one. And within no time you’ll see the surge in traffic.

13. Ensures bringing in new customers

14. Gift cards can expose your business to people who may not have otherwise shopped in your store. Customers who already know and love your business will purchase gift cards for friends, helping to grow your customer base.

15. How to promote gift cards in E-Commerce business?

16. Leverage E-mail marketing list

17. Begin building an e-mail list from the starting days of your business,This list can prove to be instrumental in marketing your gift cards A holiday-themed mail sent out to the entire list, announcing/ promoting your gift cards will ensure improved traffic ahead and during holiday sale season.

18. Deploy social media channels for promotions

19. Utilize social media channels for effectively promoting your gift cards both prior to and during sale season. It’s crucial to find out the channels where your target customers are most active on and make efforts to attract them there.

20. Announce on your website

21. Make it a point to inform your customers of the availability of gift cards on your website as well. The announcement needs to done in a way to attract the maximum attention of website visitors. A well-placed banner and a carefully timed pop-up can convey the message in a moment.

22. CedCommerce Can Help CedCommerce offers the necessary technical solutions specifically made for tapping into the endless e-commerce potential. Gift Card Magento 2 Extension by CedCommerce enables customers on your e-commerce website to purchase gift cards and send them to their friends over their email ids. Admin can create multiple gift cards with varying pricing models. The price limit for each can also be set by the admin itself.

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