A Complete Beginners Guide to Amazon Advertising in 2022

1. A Complete Beginners Guide to Amazon Advertising in 2022 As Amazon's advertising arm continues to grow, more and more businesses are looking to get in on the action. But with so many options available, it can be difficult to know where to start. In this post, we'll provide a complete beginners guide to Amazon Advertising, going over everything from setting up your first campaign to measuring its success. By the end of it, you'll be ready to dive in and start seeing results! Amazon Advertising 101: Getting Started with Amazon Advertising As a first step, you’ll need to create an Amazon Advertising account. This can be done by signing into your existing Amazon seller account, or by creating a new one if you don’t already have one. Once you’re in, click on the “advertising” tab and then select “campaign manager” from the drop-down menu. From here, you can start creating your first campaign! When setting up your campaign, you’ll need to choose between three different types: product display ads, search ads, and video ads. Product display ads are visual ads that show up on product detail pages and are a great way to increase brand awareness or drive product sales. Search ads, on the other hand, are text-based ads that show up in search results when someone uses certain keywords. These are a great way to generate leads or get your product in front of potential customers who may not be familiar with your brand. Finally, video ads are short videos (between 6 and 15 seconds) that can appear on Amazon Video, Fire TV, and other digital platforms. These are a great way to increase brand awareness and reach a wider audience. Once you’ve chosen your campaign type, you’ll need to set your budget and schedule. For most businesses, it’s best to start small and gradually increase your budget as you start seeing results. As for your schedule, you can choose to run your ads continuously or set a start and end date. If you’re not sure when to run your ads, it’s generally best to start with a continuous schedule and then adjust as needed. The last thing you’ll need to do is choose your target audience. Amazon allows you to target customers based on their location, demographics, interests, and even what they’ve previously searched for on Amazon. You can also create custom audiences by uploading lists of customer emails or phone numbers. This is a great way to target current customers or people who have already shown an interest in your product. Once you’ve chosen your target audience, you’re ready to create your ad! Amazon provides a wide range of templates and options to choose from, so you can easily create an ad that fits your brand and campaign goals.

2. Now that your ad is created, it’s time to start promoting it! Amazon makes it easy to promote your ad across their platform, including on product detail pages, search results pages, and other websites and apps. You can also use Amazon Advertising to measure the success of your campaigns. Amazon provides detailed reports on how your ads are performing, including how many people have seen your ad and how many clicks or sales it has generated. This information can be used to fine-tune your campaigns and ensure that you’re getting the most out of your Amazon Advertising spend. And there you have it! This is everything you need to know to get started with Amazon Advertising. By following these steps, you’ll be well on your way to driving more traffic, generating more leads, and increasing sales. Good luck! #Amazon Advertising