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Digital marketing

Digital marketing courses have become one of the educational institutions' most popular course categories these days.

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Digital marketing

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  1. Digital marketing The digital marketing course covers the strategies and technologies required to effectively grow a business through digital marketing. The goal of digital marketing is to create a digital campaign that will advertise a company on the web and social media platforms. A digital marketing course allows students to efficiently promote and advertise their products and services online through various digital channels and strategies. Digital marketing courses have become one of the educational institutions' most popular course categories these days. Students are taught about the numerous specializations and purposes of such courses. However, selecting the finest from them is a challenge for each individual. 

  2. Module:Search Engine Optimization (SEO) :Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Module: On-Page Optimization : On-page SEO (sometimes called on-site SEO) is the process of optimizing parts of your webpages so they rank higher on search engines and get more search engine traffic.This includes updating on-page content, title tags, internal links, and more.Search engines like Google look at keywords and other on-page SEO cues to check whether a page matches a user’s search intent. And if the search engine decides the page will be useful to the user, it will display it higher in search results. Search engines use keywords and other on-page SEO elements to check whether a page matches a user’s search intent. 

  3. Module: OFF Page Optimization : Off-page SEO includes building backlinks and gaining exposure through various channels, such as news outlets and social media platforms.Off-page SEO is any effort made outside of your website to improve your search engine rankings. Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative. It’s one of the essential parts of a successful SEO strategy.Module: Advance SEO Course Content : Advanced SEO refers to a set of techniques that require a deeper understanding of SEO, search engine algorithms, and marketing technology. These tactics and strategies go beyond SEO basics and can give you an edge over your competitors. Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.

  4. Module: Local SEO : Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. There’s no official definition of local SEO, but the concept is simple. It’s the process of optimizing your site to achieve better rankings for searches focused on a specific location. Module: Social Media Optimization (SMO) : Social media optimization (SMO) is the use of social media sites to manage and enhance an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news.Module: Social Media Marketing (SMM) : Social media marketing is the art of leveraging various social media platforms to promote your business, products, or services. In today’s fast-paced digital landscape, social media has become an integral part of our lives, with billions of users actively engaging on platforms like Facebook, Instagram, Twitter, and LinkedIn. As a small business owner or a WordPress user, harnessing the power of social media marketing allows you to tap into this vast pool

  5. Module: Facebook Marketing : Facebook marketing is a platform that allows a brand to put their products and services in front of the audience and promote with the help of organic and paid means. In simple words, Facebook marketing is a practice of promoting a brand and maintaining its presence on the Facebook platform.Module: Facebook Ads : Facebook Ads. Ads that run exclusively through Facebook's advertising platform. They can appear in Facebook's feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats—single image, video, slideshows, and more—and can be targeted to extremely specific audiences.Module: Instagram Marketing & Ads : All Instagram ads have to be created in Facebook's ad manager. Link your Instagram account to that business page. Choose your objective from a number of options, which include brand awareness, reach, traffic, app installs, engagement, video views, lead generation, and more. Select your audience.

  6. Module: Twitter Marketing & Ads : You may see different kinds of ads on Twitter, including Promoted Ads, Follower Ads, and Trend Takeover. We may show these ads to you when you are logged in or logged out of Twitter. They are clearly marked with a “Promoted” icon. You can interact with most promoted content in much the same way as organic content. Module: LinkedIn Marketing & Ads : LinkedIn Ads allow you to place competitive bids for your ads using a budget, schedule, and bidding strategy that works for you. We offer bid tips in Campaign Manager to help you optimize your spend. Learn more about Pricing here.

  7. Module: Google ADS :Google Ads is Google's online advertising program. Through Google Ads, you can create online ads to reach people exactly when they're interested in the products and services that you offer. Module: Search Engine Marketing (SEM/PPC) : Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.Module: YouTube Marketing : YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure.

  8. Module: Adsense And Affiliate Marketing : You make money with affiliate marketing by promoting products to lead your audience to make purchases from your brand partners, while with Google AdSense you lend space on your website to advertisers in exchange for part of the ad revenue from Google.Module: Email Marketing : Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.Module: Online Reputation Management (ORM) : Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online.ORM can include responding to negative comments, gaining positive reviews, and monitoring brand mentions.

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