interseasonal public study at the natural history museum of barcelona spain l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Interseasonal public study at the Natural History Museum of Barcelona (Spain) PowerPoint Presentation
Download Presentation
Interseasonal public study at the Natural History Museum of Barcelona (Spain)

Loading in 2 Seconds...

play fullscreen
1 / 28

Interseasonal public study at the Natural History Museum of Barcelona (Spain) - PowerPoint PPT Presentation


  • 289 Views
  • Uploaded on

Interseasonal public study at the Natural History Museum of Barcelona (Spain) ECSITE ANNUAL CONFERENCE 2008 for science centres and museums Hungarian Natural History Museum Budapest, 29-31 May Josep Piqué & Anna Omedes Natural History Museum, Barcelona, Spain

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Interseasonal public study at the Natural History Museum of Barcelona (Spain)' - Patman


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
interseasonal public study at the natural history museum of barcelona spain

Interseasonal public study at the Natural History Museum of Barcelona (Spain)

ECSITE ANNUAL CONFERENCE 2008

for science centres and museums

Hungarian Natural History Museum

Budapest, 29-31 May

Josep Piqué & Anna Omedes

Natural History Museum, Barcelona, Spain

the natural history museum of barcelona

The Natural History Museum of Barcelona

Pere Vivas

Pere Vivas

Geology Building (150 m apart)

Zoology Building

statistics and nhm visitors

Statistics and NHM visitors

  • Catalonia Region 7.000.000 inhabitants
  • Barcelona Metropolitan Area 3.161.081 inhabitants
  • Barcelona city 1.605.602 inhabitants
  • Barcelona tourism per year 12.290.508 visitors
  • Foreigners tourist (60 %)7.374.305 visitors
  • NHM visitors from Catalonia 0.6 %
  • NHM visitors from Metropolitan Area 1 %
  • NHM visitors from Barcelona city 1.7 %
aims of the study

Aims of thestudy

Aims of the study

Get to know our visitors, gender,

age, country of origin, etc,

Where the visitors hear about the Museum and its exhibitions

Which exhibitions they visit,

how long they spend in each

one of them, and how much

of this time they are paying

attention to the exhibit

aims of the study5

Which parts of the exhibition are visited and arouse more interest

Which one of all the variables studied change between summer and autumn months

Aims of thestudy

Aims of the study

exhibitions during the study period

Exhibitions during the study period

  • Geology building
    • Geological permanent exhibition
    • Rocks Minerals and Fossils (650m2)
    • (Languages: Catalan,
    • Spanish and English)
exhibitions during the study period7

Exhibitions during the study period

  • Zoology building
    • Zoological permanent exhibition
    • The Classification of Animal Kingdom (650m2)
    • (Languages: Catalan, Spanish and English)
exhibitions during the study period8

Exhibitions during the study period

  • Zoology building
    • Temporal exhibition Origins (650m2). The origins
    • of the universe, of the earth, of life and of
    • humankind.
    • (Languages: Catalan, Spanish and English)
collection of data

Collection of data

Study periods presented

Summer 2007 : 1st June to August 31st

Autumn 2007: 15 September to 15

December

Long term study

All days of the week

Not on free entrance days

11 am to 1 pm and 3-7pm

collection of data10

Collection of data

Adult visitors chosen at random

Sample size: 313(0,8 % of visitors)

Spatial behaviour of visitors recorded

At the end of the visit spoken questionaire: 27 questions

General questions (6)

- Specific questions

on exhibition areas

questionaire general information

Questionaire: general information

  • Gender
  • From place of origin: Locals,
  • Spanish or Foreigners
  • Age: 6 categories
  • Previous visits: one or more
  • Visit alone, with family, couple,
  • working group, group of friends, others
  • How did you get to know about
  • the Museum exhibitions: friend,
  • childhood, TV, press, street
  • signalling, tourist information
questionaire specific aspects on exhibitions

Questionaire: specific aspects on exhibitions

  • Time spent in each exhibition
  • Interest aroused by the
  • different interaction areas
  • of each exhibition
visitors sample

Visitorssample

No gender difference in the two seasons

visitors

visitors country of origin

Visitors: country of origin

visitors

In both seasons nearly 52% were foreigners

visitor profile age

Visitor profile: age

visitors

Children and youngsters accompanied by

adults are not included

type of visit

Type of visit

visitors

Interseasonal stability in each type of visit

information gathered from

Information gathered from

visitors

Great importance of tourist information (46 % of visitors)

exhibitions visited

Exhibitions visited

visitors

Most visitors (summer 76%, autumn 90%)include in their visit both the Temporal and Permanent Zoology Exhibitions

visit s length

Visit’s length

Visit’s length

minutes

Percentage interacting with exhibition

visit s length20

The permanent Zoological exhibition is the mostatractive

one. Visitors spend 35 minutesseeing,while only 23

minutes for Origins, and 20 minutes for the Geological

Exhibition.

Visitorsseeing all the exhibitions spend an average time

of 1 h 19 minutes.

Visit’s length

Although being a classical one, the visitor is most attracted by the Zoological Permanent Exhibition

conclusions

Conclusions

The Museum receives a high number of foreigners (52 %).

This is probably due to the fact that the habitants of

visiting N.H. museums is much more common in other

countries.

The Museum should take this fact into acount and

consider foreigners when planning exhibitions.

conclusions22

Conclusions

2.The number of Spanish non local visitors is extremely low.

This Museum is definitively not an obliged visit when

comming to Barcelona.

Subjects of exhibitions

and how we explain

them should be revised.

conclusions23

Conclusions

3. Tourist information (more than 40 %) seems to be the main

way to reach visitors. Presumably so because of the high

number of foreigners visiting.

Increase and diversifytourist information

conclusions24

Conclusions

4. Street information is much more useful then press

and TV to advertise the Museum. The Museum is

well know by the locals from their childwood.

More effort should be made to advertise the Museum in

press and TV.

conclusions25

Conclusions

5. Although very interested by the temporal exhibition, visitors

still prefer the Pemanent Zoology one. Temporal exhibitions

are attractive by theup to date subjects and museography.

The presence of the Zoologicalcollections in the permanent

exhibition arouses a lot of interest although the museography

is still that of XIX century.

A major renovation in

the Permanent would

combine both points

of attraction.

conclusions26

Conclusions

6. Public is far less interested in Geology than in Zoology.

Probably due to poor education at school.

Major renovation of the exhibition

is needed, whit integration of all

disciplines. Increase in education

activities based in Geology.

conclusions27

Conclusions

7. There are no differences between summer and autumn.

slide28

Acnowledgments:

Serveis Educatius Ciut’art

Thank you very much !