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Entrepreneurship Education in Oklahoma. Presented by: Glenn Muske muske@okstate.edu 405-744-5776 Other authors: Billie Chambers, Oklahoma State Nancy Stanforth, Kent State Michael D. Woods, Oklahoma State Hong Yu, Oklahoma State. Objectives.

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entrepreneurship education in oklahoma

Entrepreneurship Education in Oklahoma

Presented by: Glenn Muske



Other authors:

Billie Chambers, Oklahoma State

Nancy Stanforth, Kent State

Michael D. Woods, Oklahoma State

Hong Yu, Oklahoma State

  • Explore entrepreneurship and role of small business in communities
  • Examine what makes an entrepreneurial climate
  • Introduce 3 Entrepreneurship Curriculia:
    • “An Exploration of Entrepreneurship”
    • “Learn to Earn: Lawn Care and the Environment
    • “Visual Merchandising”
creating a vibrant community economy
Creating a Vibrant Community & Economy

4 Required Elements

  • Enhance human capital
  • Create an entrepreneurial climate
  • Build the digital capacity
  • Expand civic engagement

+ in Rural areas

  • Change the criteria for success – look beyond a single focus
  • Speak with one voice for all rural
  • Build from inside out
creating an entrepreneurial climate
Creating an Entrepreneurial Climate
  • Entrepreneurship must be an explicit economic development strategy
  • Community must embrace and nurture entrepreneurs
  • Access to quality workers/consultants/mentors
  • Supportive public policies
common questions issues
Common Questions/Issues
  • 2 primary

1. What can I do? – Opportunity

- Don’t ask “Do I have what it takes?” or

“What are my skills and talents?”

2. Where can I get a grant? – Funding

- Often no idea about what business they

they want to start, their own ability to

provide some capital, their own credit

record or what they need.

the numbers
The numbers
  • Small businesses – 16 million nonfarm
  • 50% of private workforce
  • Create 2/3 of all new jobs
  • 52% of all nonfarm output
the numbers7
The numbers
  • Family businesses – 13.8% of households
    • South – 3.2 million - $109 billion transferred
  • Home-based businesses – 5% - 10% of hh
    • Range – 4% NY urban to 18% Vermont rural (IA-10%)
more so what
More “So What”
  • Home-base businesses
    • 1/3 of all companies started
    • Original foundation for all economic activity
  • Family businesses
    • 50% of business revenue
    • Disproportionately large in plains & rural areas
    • Families have higher than average income
An Exploration

for Entrepreneurship

Part 1: Turning your passion into a career

Part 2: Making a living from your passion

An introduction to the skills needed to operate a successful business. Includes PowerPoint slides with accompanying lecture notes, video clips of entrepreneurs on various topics, and activities.

an exploration of entrepreneurship turning your passion into a career course syllabus
An Exploration of Entrepreneurship: Turning Your Passion Into a CareerCourse Syllabus

Course description: Study of the process of getting the idea for the business, honing that idea into a workable business, finding a target market, and promoting the business.

Course Objectives:

Identify characteristics associated with small business entrepreneurs.

Develop the ability to use current skills to identify viable opportunities for entrepreneurship.

Evaluate business profiles and plans.

Identify steps in the design and production processes.

Develop and evaluate promotional plans.

Specific topics will be:

Qualification and characteristics of entrepreneurs

Personality traits

Ownership goals, objectives and risks

Opportunity Spotting

How to find hidden opportunities in your field

Business Profiles and Plans

Type of business: service, value added, retail

Market analysis

Business image, location, projected sales

Product/Service Development

Design process

Production process and work flow

Advertising and Promotion

Establishing objectives

Promotional budget

Creative concept, projected image

an exploration of entrepreneurship making a living from your passion course syllabus
An Exploration of Entrepreneurship: Making a Living From Your PassionCourse Syllabus

Course Description: Getting from a business idea to operating a successful business requires focused hard work. “Making a Living” identifies several of the major business elements required in a profitable business.

Course Objectives: Identify and evaluate various management philosophies used in small businesses; Develop and evaluate a business plan; Develop skills used by entrepreneurs to manage a firm; Identify the various financial aspects involved in a small business; Financial record keeping and accounting Systems; Financing; Profitable pricing; Evaluate the various business structure.

Brief Course Outline

Management Decisions

Organizational culture and management philosophy

Creating the Organization

The 80/20 Rule

Organization and layout of business facilities

Business Planning

Business plans

Customer service

Business Structure and Legalities

Business structure

Licensing and permits



Intellectual property

Great Employees – A Key Business Factor

Assembling the team


Job descriptions, salaries, benefits and training, and performance reviews

Service/Merchandise Plan

Merchandise plan – stocking, buying, & inventory control

Pricing and Break-even

Financial Management


Financial record keeping, statements, and forecasts

Capital development: personal debt, equity, and venture

learn to earn

Lawn Care and the Environment

Designed to teach youth, ages 12-15, how to open their own lawn care business. Focuses on mulching as a niche market.

Includes PowerPoint slides, leader notes, activities and promotional material.

visual merchandising the silent salesperson
Visual Merchandising: The “Silent Salesperson”

Hong Yu, Glenn Muske

Oklahoma State University

program overview
Program Overview
  • Getting Started: Visual Merchandising Basics
  • Exterior
  • Interior Display
  • Materials for Successful Visual Merchandising
  • Ideas and Techniques for Getting Customers’ Attention
  • Other areas of Visual Merchandising
  • Summary
visual merchandising defined
Visual Merchandising Defined
  • Visual merchandising is the actual selling of merchandise through a visual medium.
  • “This is who we are and what we stand for”.

Pegler, M. M., Visual Merchandising & Display


Visual merchandising:

  • Practice, practice, practice
  • Need not be expensive
  • Adds the “silent salesperson” to your staff
  • Must be a continuous process


  • Everything you try may not work, just keep trying
  • Keep displays neat, clean and simple