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ONLINE NEWS MARKET , Business Partner for SimWeb Project SUMMARY History Site structure Our clients Content revenue structure Available Products Within SIMWEB project Vision Inputs Outputs I. HISTORY Launched in 1995 Leading online newspaper in Portugal

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Presentation Transcript
slide1
ONLINE NEWS MARKET

, Business Partner for SimWeb Project

SUMMARY

  • History
  • Site structure
  • Our clients
  • Content revenue structure
  • Available Products
  • Within SIMWEB project
      • Vision
      • Inputs
      • Outputs
slide2
I. HISTORY
  • Launched in 1995
  • Leading online newspaper in Portugal
  • 28% of estimated market share (users)
  • 3rd in Brand Awareness (total ranking for Internet)
  • 20 million pageviews/month in 2003
  • More than 400.000 unique visitors/month
  • Publico.pt consumer:
    • 70% male, 30% female
    • 54% high/middle class
    • 46% high educational level
    • 21% students
    • 40% 25-34 years old
    • 22% 35-44 yo
    • Lisbon 41% and Oporto 15%
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II. SITE STRUCTURE

Sports

Publico Offline Daily Edition

Leisure and City Guide

Breaking News

www.publico.pt

Suplements

Cinema

Recruitment Classifieds

“Publico at School”

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III. OUR CLIENTS

PREMIUM PAID CONTENT

MARKET

B2C

B2B

  • Breaking news
  • Leisure and City Guide
  • Cinema
  • Stock Market
  • Music, Dossiers, Sports, Weather, Lotery, …
  • (offline) Daily newspaper edition
  • Newsletters (breaking news, flash, dossiers, leisure, cinema, sports)
  • Internacional access
  • Alerts news
  • Search for articles

PRODUCTS

  • XML for WEB/MMS/SMS/WAP
  • HTML
  • Plain Text
  • mail
  • PDF
  • HTML
  • Plain Text
  • mail

FORMATS

Subscription

PRICE

Direct negotiation since the product is totally “taylor made”; client may choose almost everything but the content!

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V. AVAILABLE PRODUCTS

Breaking News

- Politics

- Society

- Culture

- Economy

- Technology

- Science

- Sports

- International

- Recruitment

- Real Estate Classifieds

- Local

...

  • Daily production of about 150 news, 7/7 days, between 7am and 1am.
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V. AVAILABLE PRODUCTS

Leisure and City Guide

- Cinema

- Theatre

- Dance

- Concerts

- BD

- Bars and Discos

- Restaurants

- Sports

- Book shops

- Monuments

- Tourism

- TV

- News

- Comments

....

  • Daily production, 5/7 days, between 11am and 19pm
  • Database with more tahn 15.000 places.
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V. AVAILABLE PRODUCTS

Other Contents

- Music

- Dossiers

- Stock market

- Horoscop

- Weather

- Useful Contacts

- Useful informations

- Sports fixtures/results

- Lotery and games

- Daily Press review

- Printed edition Suplements

...

  • Daily production, 7/7 days
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V. AVAILABLE PRODUCTS

Subscriptions

  • Daily newspaper edition (PDF version)
  • Newsletters (breaking news, flash, dossiers, leisure and cinema)
  • Internacional access
  • Alerts news
  • - Search for articles
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V. AVAILABLE PRODUCTS – a very special case!

SINCE:

  • Público is one of the main (offline) daily newspapers in Portugal, with high prestige and editorial credibility,
  • Público publishes weekly several cultural supplements (cinema, theatre, music, shows, expos, books, …),

AND:

  • Publico.PT is the site of the newspaper Público in the Internet, with 3 main contents: the daily printed version of Publico, Breaking News and Leisure/City Guide.
  • Publico.PT has a specific team just for Leisure/City Guide, since 1995, collecting and compiling all info about culture (huge DB)
  • Leisure/City Guide is one of the most wanted channels of Publico.PT (and represents 16% of content sales)
  • The info inside our channel Leisure/City Guide is not available offline (although major cities in Europe have one)…

Publico.PT made the spin-off of Leisure/City Guide!

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VI. WITHIN SIMWEB PROJECT - OUR VISION

We believe the project will help us strengthen leadership as the online news portal and content provider in Portugal.

slide12
VI. WITHIN SIMWEB PROJECT

INPUTS

  • Knowledge of media sector,
  • Specific contributions to an extensive sector survey
    • historical performance of Publico.pt and other players
    • specific interests of the consumer and most wanted products
    • successes and failures, business models…
  • Experience as multiplatform online news content provider
  • Existing sinergies with newspaper Público (offline) – a necessary approach
  • Mother company (Sonae.com Group) includes, beyond Publico.pt, a fixed line and a mobile operator, an ISP, an offline newspaper and several other portals interesting environment for the project
  • Test and improve the software prototypes
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VI. WITHIN SIMWEB PROJECT

OBTAIN Competitive advantage

MINIMIZE RISK

TO ANTECIPATE

INNOVATIVE BUSINESS STRATEGIES that can optimally support the transition to become bigger/better players in the digital contents market

TO REDUCE gap between the demands of consumers and the problems traditional businesses in the contents market are facing in meeting these demands

OUTPUTS

WHICH payment models are deemed to be accepted by customers??

WHICH are the winning access channels and devices for each digital contents??

WHICH subscription-based model??

Explore the PERFORMANCE of different business strategies under a large variety of scenarios

To be BETTER PREPARED for the changes in new technologies

REDUCE uncertainty and complexity

TO BE ABLE to conduct “what-if” analysis

NEW FORMS of marketing and distribution

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