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Conducting the Job Search. Based on Chapter 9, Goodall and Goodall Lynne Dahmen. COM 2301: Advanced Speech. Continuum of Job Seekers. Focused. Idle job seeker. interested. Conscious. Thinking about Your Career. What do you have to offer? What do you want to do? Your interests

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conducting the job search

Conducting the Job Search

Based on Chapter 9, Goodall and Goodall

Lynne Dahmen

COM 2301: Advanced Speech

continuum of job seekers
Continuum of Job Seekers


Idle job seeker



thinking about your career
Thinking about Your Career
  • What do you have to offer?
  • What do you want to do?
    • Your interests
    • Your compensation goals
    • Your preferred working environment
    • Your lifestyle goals/choices
  • What is the current market?
building your skills
Building your Skills
  • Travel/gain intercultural experience
  • Develop portfolio
  • Take internship opportunities
  • Part-time jobs
  • Network
  • Expand your ‘life experience’
why do job research
Why do Job Research?
  • Can focus/broaden possible types of jobs
  • Can define job parameters
  • Can identify potential employers/industries
  • Can define you contributions
  • Can impress potential interviewers
finding out about jobs

Internet research

Other employees

Jobsites on the Web

Company tours


On campus opportunities

Job fairs

Placement agencies

Unsolicited résumés

Finding out about Jobs
ways to use the web
Ways to use the Web
  • Career Counseling
  • Making contacts (newsgroups, listservs)
  • Research companies
  • Search for vacancies
  • Post online résumés
r sum basics
Résumé Basics
  • Less than one page
  • 2 fonts
  • Use active verbs
  • Avoid ‘I’
  • Choose appropriate format (formal, contemporary, artistic)
  • Make an impression in 45 seconds
basic categories
Basic Categories
  • Contact information (school and/or home)
  • Career objective/qualifications
  • Education
  • Work experience
  • Skills
  • Accomplishments
basic info
American Info



Phone numbers


French info



Phone numbers


Marital status



Photo (ask)

Basic Info
objectives summary of qualifications
Objectives/Summary of Qualifications
  • Objectives
    • To obtain an entry-level sales position which makes use of my communication and language skills.
    • To obtain an entry-level sales position which makes use of my communication and language skills and which will lead towards the development of management skills
  • Qualifications
    • Ten years teaching experience to a variety of age groups in both formal and informal settings.
    • Five years editorial experience with three as supervisor of development teams in technical environment
  • Most recent school first
  • Name and location
  • Term of enrollment (months/years)
  • Major/minor fields
  • Significant skills/abilities
  • High school (usually not in American)
  • If including GPA, include scale
sample english education section
Sample English Education Section

B.A., Anthropology 1992

Rutgers College General Honors Program

Rutgers, the State University of NJ, New Brunswick, NJ

General Honors, High Departmental Honors

B.S., Biology May 2004 (expected)

Al Akhawayn University in Ifrane, Morocco

GPA: 3.2/4.0

Dean’s list, Spring 2002, Fall 2002

job section
Job Section
  • Name & Location of Employer
  • What organization does (if not clear)
  • Functional title
  • Your duties and responsibilities
  • Significant achievements/contributions
sample english job listing
Sample English Job Listing

S.A.T. Preparation Instructor,Stanley Kaplan Education Center. Madison, WI. Taught preparation in verbal and math skills. (Jan. 2001-June 2003)

Assistant Hospitality Clerk, Sheraton Hotel. Fes, Morocco. (summer 2000)

  • Ensured smooth check-in of international clients
  • Solved complaints of foreign guests (especially English-speaking)
  • Developed guide sheet for intercultural communication for Moroccan staff.
activities achievements
Activities & Achievements
  • Volunteer experience
  • Family related experience
  • Tutoring
  • Community service
  • Service activities
  • Awards
  • Scholarships
sample english activities
Sample English Activities

Activities and Achievements

School Related

  • Team participant, English Public Speaking Contest (2001-2004)
  • Writing center tutor (2002)


  • Helped raise younger sister for 3 years
  • Volunteered at Dar Chebab (Summers, 2001-2002)
adding computer skills
Adding Computer skills
  • Include complete name of producer and program
    • Adobe Photoshop, Macromedia Fireworks, Microsoft Office suite (Excel, Word, PowerPoint)
    • NOT: Adobe, Word, Access
  • Include skill level
    • Basic familiarity, intermediate experience, advanced user or ‘power user’
  • Include Computer languages and level
    • Basic Visual Basic, Introductory C++, Advanced Java
adding language skills
Adding Language Skills
  • Separate ‘Arabic’ from ‘Moroccan Arabic’ unless you are FLUENT in Classical Arabic (be prepared to write and present)
  • Use standard measurements of language skill (Beginning, Intermediate, Advanced, Bilingual)
  • Specify reading, writing, speaking
  • Avoid French interference (Basic notions of…)
  • Do NOT overstate your abilities
basic organizational approaches
Basic Organizational Approaches
  • Chronological
    • Most traditional, work experience dominates
  • Functional
    • Skills dominates, deemphasizes lack of employment
  • Combination
    • Includes both, not commonly used, repetitive
  • Academic
    • Includes publications, presentations, teaching
basic style do s and don ts
Basic Style do’s and don’ts
  • Use only 1 or 2 fonts (Times, Arial, Garamond)
  • Use bold or italics (NOT underlining) for emphasis
  • Use slight differences in size sparingly
  • Use Headings or design your own Word style to be consistent
  • Use tabs correctly to align data
  • Use ‘space before/after’ instead of blank lines to ensure even spacing
  • Do not make information larger than 12 point
  • Do not compensate for lack of information with SIZE
basics for adapting a r sum for the web
Basics for Adapting a Résumé for the Web
  • Prepare résumé for scanning
  • Convert to ‘text only’ (removes ALL formatting except line breaks)
  • Ensure legibility in ASCII format
  • Add keywords
  • Consider a Web résumé
  • Make links ‘active’
  • Print out web page to make sure it is not longer than 1 page
  • Do not include personal contact details (other than email) on publicly published CVs
basic problems with r sum s
Too long

To short or sketchy

Hard to read or understand

Too wordy

Too ‘slick’


Poorly reproduced

Grammatical errors/typos




Basic Problems with Résumés
the aida approach to cover letters
The AIDA Approach to Cover Letters
  • Attention
    • Mention company and products
    • Argue your best skills
    • State clear reference to job ad/position when relevant
  • Interest
    • Connect skills to job required
    • Give evidence to support assertions
  • Desire
    • Suggest how you will contribute to organization
  • Action
    • Ask to meet them or indicate interest to meet
the bulk of the letter
The bulk of the letter…
  • Summarizes your qualifications
  • Emphasizes your accomplishments
  • Suggests your personal qualities
  • Justifies salary requirements (rare)
  • Refers to your résumé
parts of the letter
Parts of the Letter
  • Your address
  • Your correspondent
  • Date
  • Objective/subject of letter
  • Introduction phrase
  • Mentioning the company
  • Your ‘arguments’
  • Conclusion with polite closing
  • Signature
  • Attachments at bottom of page
qualities employers look for in a candidate
Qualities Employers Look for in a Candidate…
  • Candidate thinks about results
  • Knows how to complete tasks
  • Is well rounded
  • Shows progress/development
  • Has personal standards/ethics
  • Flexible
  • Can communicate well
dressing the part

Match clothing to type of company

Have simple and neat hair

Be well groomed (eg nails)

Carry briefcase/portfolio (avoid ‘student’ sacks and bags)


Wear heavy perfume/cologne

Wear lots of jewelry

Wear lots of makeup

Wear crazy/very high- heeled shoes

Smell of smoke/body odor/food

Chew gum or eat

Dressing the Part
following up after an interview
Following Up after an Interview
  • Thank-you letter
    • Within 2 days of interview
    • Positive and ‘you’ oriented
  • Inquiry letter
    • After 2 weeks, or if you have another offer
  • Request for time extension
    • If you are waiting for other offers
  • Letter of Acceptance
    • Reply within 5 days, identify position in letter
  • Letter of Declining an Offer
    • Polite and direct