Applying Spiral Dynamics

1. Applying Spiral Dynamics • Read the vMEMEs • Communicate with the vMEMEs • Organize through the vMEMEs • Manage to the vMEMEs • Recruit, select, train, place etc. • Tailor management systems to match LC’s and vMEME capacities • Build communities, education, governance to fit the vMEMEs • Prepare for vMEME change

3. Beige (AN) vMEME Profile • Where seen • Newborn Infants • Remote isolated tribes • Senile elderly • Alzheimer’s victims • Severe addicts

4. Beige Communication Strategies • Best Source • Caretaker, provider • Best-Fit Approach • Biological senses • Offer food, water, sex; • Physical contact rather than symbols • Input through basic senses; touch/caress to give reassurance (if safe) • Recognize the intelligences which are there

6. Purple ( ) vMEME Profile • Where seen

7. Purple Communication Strategies • Best Source • Caring chieftain, shaman, counsel from revered elders • Signals and omens from spirit realm, word of ancestors • Best-Fit Approach • Traditional rites, rituals, ceremonies • Mystical elements and superstitions and magic • Recognizes blood bonds, the folk, group • Familiar metaphors, drawings and emblems • Minimal reliance on written language • Give tokens / tangible goods and show honor to ancestors

9. Red (CP) vMEME Profile • Where seen (20% of the population) • Rebellious youth • Business mavericks • Wild rock stars • Frontier mentalities • Epic heroes • Positive Aspects • Energetic and action oriented • Unconstrained and creative • Courageous, daring and willing to take chances • Negative Aspects • Inflated ego, self image, unrealistically grand • Oblivious to the needs of others • May exploit without guilt to fulfill desire

10. Red Communication Strategies • Best Source • Person with recognized power • One with something to offer • Respected, revered, feared celebrated “Idol” with reputation • Someone of proven trustworthiness • Best-Fit Approach • Demonstrate “What’s in it for me NOW?” • Offer “immediate gratification if…” • Challenges and appeals to machismo/strength • Flashy; to-the point, unambiguous, reality based, strong • Simple language, fiery images/graphics

13. Blue (DQ) vMEME Profile • Where seen (40% of the population) • Puritan America, Confucian China, Singapore Discipline • Codes of chivalry and honor • Religious (Christian and Islamic) fundamentalism • Positive Aspects • Responsible, Loyal, Dutiful, Obedient to rightful authority • Charitable with keen moral sense • Concern for justice • Dependable • Negative Aspects • Rigid, Intolerant and judgmental • Authoritarian, punitive, fanatical • Believes own way is the only way

14. Blue Communication Strategies • Best Source • Rightful proper kind of authority • Down the chain of command • In compliance with tradition and precedent • As directed by divinely ordained Power • Best-Fit Approach • Duty, honor, country images of discipline • Self-sacrifice for higher cause and purpose • Appeal to traditions, laws & established norms • Use class consciousness, knowing one’s place • Insure future rewards & delayed gratification • Relieve guilt with correct consequences • Punctuality, stability/order

16. Orange (ER) vMEME Profile • Where seen (30% of the population) • Emerging middle classes around the world • Wall Street, Riviera, Corporate raiders & take overs • Materialism • Fashion • Positive Aspects • Productive, Goal Oriented, Focused on results/outcomes • Entrepreneurial and calculating • Energized and motivational • Negative Aspects • Materialistic and self absorbed • Short sighted • Compulsive to achieve & have more control • Power hungry and cold blooded

17. Orange Communication Strategies • Best Source • One’s own right thinking mind • Successful mentors and models • Credible professionals and gurus • Prosperous, successful elite contacts • Best-Fit Approach • Appeal to competitive advantage and leverage • Success motivations and achieving abundance • Bigger, better, newer, faster, more popular, FASHIONABLE • Citations of experts and selected authorities • Experimental data, good science, cutting edge • Profit, productivity, quality, results, win • Demonstrate as best of several options • Treat like VIP, make deals and bargains

19. Green (FS) vMEME Profile • Where seen (10% of the population) • Greenpeace, Animal rights • Ben and Jerry’s Ice Cream Company, Body Shop • Scandinavia, West Coast USA • Positive Aspects • Inclusive of others • Consensus seeking and collaborative • Empathic, sensitive and concerned about broader human issues • Negative Aspects • Imposes blinding “group-think” (all join or else) • Fuzzy, soft • Overlooks uniqueness • Consensus bound • Indecisive

20. Green Communication Strategies • Best Source • Consensual communitarian norms • Enlightened friend/colleague • Outcome of participation/sharing • Result of enlightenment • Observation of events here and now • Relative to situation and people at hand • Best-Fit Approach • Enhance belonging, sharing, harmony of groups • Sensitive to human issues and care for others • Expand awareness and understanding of inner self • Symbols of equity, humanity and bonding • Gentle language along with nature imagery • Build trust, openness, tolerance and exploration • Consensus decisions & teamwork • Liberation of the oppressed • Acceptance of human weakness and foibles • Corporate citizenship; community involvement

23. Yellow (GT) vMEME Profile • Where seen (1% of the population) • Chaos Theory • Adizes • Jedi Knights • Positive Aspects • Impacts quality and richness of life • Information oriented • Enjoys variety and new challenges • Sees complexity in big and smaller picture • Flexible and lives in life’s flows without status needs • Negative Aspects • Intolerant of others who appear incompetent • ???

24. Yellow Communication Strategies • Best Source • Any useful information source • May adopt BEIGE through GREEN • Competent, Relevant • Merge formal sources with hunches • Individualized explorations • Media congruent with message • Best-Fit Approach • Interactive, relevant media self-accessible • Functional “lean” information without fluff • Big picture, total systems, integrations • Connect data across fields for holistic view • Self connecting to systems and others usefully • Systems that produce in appropriate and sustainable ways

27. Turquoise (HU) vMEME Profile • Where seen (<1% of the population) • Gandhi’s pluralistic harmony • Yogis • Ken Wilber? • Yoda • Positive Aspects • Expansive global viewpoint • Sees many interconnects • Complex without complications • Holistic, experiential, broad ranging • Negative Aspects • Often surreal, out of touch • Disconnected from the ordinary • Misses some essential (mundane) details

28. Turquoise Communication Strategies • Best Source • Experience in discovery • Learning in communal network • Any being in the TURQUOISE sphere • Knowing systems across the planet • Reawakened deep brain capacities • Reliance on holistic consciousness • Best-Fit Approach • Multi-dimensional chunks of insight • Multi-tiered consciousness • Renewed spirituality & sacrifice to whole • Ecological interdependency and interconnections • Macro (global) solutions to macro problems • Community beyond nationalities or partisanship • Survival of life on the planet

32. “You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” ~ R. Buckminster Fuller