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2009 BEMA Annual Meeting. The Baking Industry in the Middle East Ali Habaj, Oman Flour Mills Friday, June 19, 2009. Baking Industry in the Middle East. Presented by Ali Habaj CEO Atyab Bakery- Muscat Sultanate of Oman. Baking Industry in the Middle East. Atyab Investment
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2009 BEMA Annual Meeting
The Baking Industry in the Middle East
Ali Habaj, Oman Flour Mills
Friday, June 19, 2009
The Middle East Map
Middle East Map
Introduction of The Middle East
The Middle East has been a major centre of world affairs. The Middle East is also the historical origin of three of the world’s major monotheistic religions—Judaism, Christianity, and Islam
Per Capita Wheat Flour Consumption InUSA and other part of the world
FAOSTAT | © FAO Statistics Division 2009 | 13 June 2009
Baking Industry in the Middle East
Estimated GCC Consumption of Bakery Products
2008- 4.062 US $ Billion
2009- 4.159 US $ Billion
2013- 5.000 app. US $ Billion
Ref: Gobi Internation-2009
Baking Industries in the Middle East
Types of Breads
Rukhal
Arabic Bread
Riqaq
Tandoor
Tin Breads
Buns and Rolls
Baguette
Arabic Bread Line
Sheeter- Arabic/ Lebanese Bread
Arabic Bread Line
Final Proofer- Arabic/ Lebanese Bread
Arabic Bread Line
Oven- Arabic/ Lebanese Bread
Arabic Bread Line
Cooler- Arabic/ Lebanese Bread
Baking Industry in the Middle East
Bread Market In Middle East
Arabic Bread- 55% app.
Tin Bread, Bun/Rolls, Variety etc-25% app.
Tandori Breads- 10% app
Cake Confectionery and Sweets-10 % app
Baking Industry in the Middle East
Why we are going for Bakery
Diversification plan
Create new standards in the market
Food strategy of the country
Explore export market
Selection Procures of Suppliers
1-The manufacturer's reputation
2-The quality of the machinery and its capability to meet performance criteria
3-Competative prices
4-Commitment to the project
Why US Bakery Plants
Automatic production line
History of quality
Competitive prices
Good support services
Atyab Bakery Production
1-Arabic Bread Lines
2-Tin or S/W Bread lines
3-Buns/Rolls Line
4-Variety Bread
5- Sweet dough and Cake Confectionery
6- Frozen Dough
7-Arabic and Asian Sweets
