LED Displays for Indian Billboard Industry

1. LED Displays for Indian Billboard Industry A Presentation by Osel Technology (P) Ltd.

2. Indian Billboard Industry at Present Over 95% of the Indian billboard industry uses static PVC Flex displays LED displays account for just about 3% of the Indian out of home (OOH) display market Almost the entire LED display market in India is dependent on imports, mainly from China High cost of imports and poor servicing standards of overseas suppliers is the current situation As a major global market, attracting the highest foreign direct investment (FDI) India needs to adopt LED display screens ASAP

3. Static PVC Flex Billboards in India The cost of printing, transporting and mounting the giant PVC flex screens is additional, over the cost of hiring the display space

4. Logistics of PVC Flex Screens on Indian Billboards  Printing the PVC flex screens takes a minimum of 24 hours and can extend up to 4 days  Depending on where the display boards are located, the printed flex needs to be transported there  The mounting of these screens is quite challenging as it doesn’t include safety equipment or processes  At the end of the display tenure, the PVC flex screens need to be dismantled

5. Challenges of Mounting and Dismantling PVC Flex It takes at least a day to mount a PVC flex screen on a display space and half as much time to dismantle it

6. LED Display Solutions is the Way to Go  LED display screens require one time installation which can last for over a decade  Display multiple messages on a single screen and manage the frequency of display remotely  Scale up display across multiple screens in multiple locations and manage the content from anywhere  Display advertisements of multiple businesses and brands on a single screen  Earn many times more revenue from a single LED display screen and break-even within a year

7. Excellent Picture Quality in LED Displays Great picture quality with glowing and moving images that attract many times more viewer attention

8. Avoid PVC Flex to Save Environment  PVC flex is the most hazardous form of single use plastic (SUP), which the Government of India has banned  Indian OOH display industry uses over 2 billion sq. ft. of PVC flex every month  All of this flex gets disposed off in an unregulated manner after display tenure which varies from 1-3 months  Considering the government’s ban on SUP, it will be very difficult to sustain use of PV flex on billboards

9. PVC Flex Signage Disposal in India Disposal of PVC flex signage material is quite unorganized and unregulated with very little data about where these are ending up

10. India Must Adopt LED Display Solutions  Dynamic LED display solutions are way superior than static PVC flex signage  LED displays allow operators the opportunity to earn many times more revenue compared to static printed displays  Use of LED displays helps preservation of the environment by reducing and eliminating the use of hazardous flex displays  Display scope and quality on LED screens is way superior than what PVC flex screens offer

11. LED Display Solutions from Ösel Tech  Ösel Tech is a leading manufacturer and supplier of world-class LED display screens in India  Ösel’s LED screens are manufactured at its state-of-the-art production facility in Greater Noida  Ösel offers best-in-class servicing support to its customers and this makes it an excellent option for Indian buyers  Ösel’s endeavour represents the Make in India, Digital India and Swach Bharat initiatives of the Government of India