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Einstein Recommendations

Einstein Recommendations- how it works

Omkarbajpai
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Einstein Recommendations

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  1. Einstein Recommendations How it Works? +1(415)830-3899 info@cloudanalogy.com cloud.analogy

  2. What is Einstein Recommendations? It captures the behavioural data on consumers and using them for unified profiles. Moreover, AI is used for building personas, finding out what their affinities are.Data for all the customers are gathered to predict the preferences of individual customers. Einstein Recommendation gives you the following data: Recommen dation Engine Behavioural Data Affinity Data +1(415)830-3899 info@cloudanalogy.com cloud.analogy

  3. What is Einstein Recommendations? Types of Data : Behavioural Data It is about all behavioural data for the consumers. Affinity Data The preferences of the consumers, the topmost ones. Recommendation Engine Based on the preferences, the recommendations are made. +1(415)830-3899 info@cloudanalogy.com cloud.analogy

  4. How to Use this data? The data from Einstein Recommendations is used in the following: Content Delivery It is about automating the content for various channels - web, mobile and email. Segmentation The behavioral and the affinity data is also available inside the Marketing Cloud to help in segmentation. Definition Based on the behaviour data, events are brought inside Marketing Cloud System for for placing them inside reengagement journeys. +1(415)830-3899 info@cloudanalogy.com cloud.analogy

  5. How to Use this data? To Use Einstein Recommendations in Marketing Cloud, we need to do the following: Configuration We use the personalized builder for configuration that sets the choice for type of recommendations - Product or Catalogs. Definition Based on the behaviour data, events are brought inside Marketing Cloud System for consumers losing interest about your products for placing them inside reengagement journeys. +1(415)830-3899 info@cloudanalogy.com cloud.analogy

  6. How To use Einstein Recommendations? You need to have a product catalog, or we can even import a catalog. We also have a streaming update features for embedding the catalog items or status for items, So, the products not in stock can be conveyed to the customers and these are then not recommended in future. In order to use Einstein Recommendations in Marketing Cloud, we need to do the following: Configuration We use the personalized builder for configuration that sets the choice for type of recommendations - Product or Catalogs. +1(415)830-3899 info@cloudanalogy.com cloud.analogy

  7. How To use Einstein Recommendations? How to use the Catalog This sets the option, whether to use streaming updates or use batch updates. If the catalog is ready, we can even upload it here. Recommendations Scenarios This is a feature in the Personalization Builder. We configure the scenarios say “bought bought” where a product is bought and the client is interested in some other products too. +1(415)830-3899 info@cloudanalogy.com cloud.analogy

  8. How To use Einstein Recommendations? Waterfall Predictions We have the option to enable Waterfall Predictions in the Personalized Builder. on the number of recommendations and the order to be followed. It states the top priority scenario as well as those with lowest scenario. Rule Manager You can refine Einstein Recommendation for web or email by using the Rules Manager of Personalization Builder.The Rules in the Rules Manager is to funnel down the preferred recommendations. +1(415)830-3899 info@cloudanalogy.com cloud.analogy

  9. How To use Einstein Recommendations? Email Recommendations This is about recommendations for clients, for sending emails. We can edit the content to be sent here. We have the option to drag and drop the Recommendation block. +1(415)830-3899 info@cloudanalogy.com cloud.analogy

  10. THANK YOU +1(415)830-3899 info@cloudanalogy.com cloud.analogy

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