Is Your Content Strategy Working Well Towards Your Marketing Goal?

1. Is Your Content Strategy Working Well Towards Your Marketing Goal?

2. An effective content strategy must always be aligned to the marketing goal of the enterprise. If your company’s marketing goals are achieved then it can be considered that your marketing strategy is moving in the right direction.

3. better execution of an effective content strategy. One pill serves all approach cannot be applied here. Knowledge of the specific metrics that work for your marketing goals is very important for Every company has different goals and hence the strategies must vary accordingly. Given below are some marketing goals and the different metrics that work towards achieving those goals and by following them you will be saving a lot of resources as compared to one pill serves all approach.

4. LEAD GENERATION If the prime focus of your content is to generate leads then your strategy should be more focused towards mapping the key indicators showing it: Click-through Rate: It is a key factor in helping you measure the effectiveness of your content strategy. If your content is engaging enough that it provokes the reader to take the desired actions like filling a form, clicking a link, downloading an eBook or subscribing to your newsletter then you might be moving towards success in your content strategy. You need to track your CTR regularly.

5. Conversions: Lead conversions are not only a profit boosters but also an indication that your content is informative and persuasive enough for the customer to trust you. A good content will generate qualified leads and a little follow up by the marketing and sales team can easily convert it. Hence, conversions can serve as the benchmark for a highly effective and persuasive content strategy.

6. ECOMMERCE SALES Sales are the end motive of any Ecommerce company and hence if your content is helping in the increase of sales then you can believe that your content is working efficiently and you can continue with that strategy or else you must work towards improving content quality to get better results: CTR: Your content must be persuasive enough to make users take the desired actions like clicking a hyperlink, subscribing to your newsletter or filling a form. If you are having a good CTR then you are going great.

7. Conversion Cycle: With the help of good content not only the number of sales increase but even the time of maturity of a conversion from a lead decreases considerably. Content helps you in educating your client about the qualities you possess and the deliverables you have hence, you must closely see the conversion cycle to understand the effectiveness of your content. Cart Abandonment: It is a curse for any Ecommerce company as it reflects the inefficiency to satisfy the customer at some point or the other. Cart abandonment usually happens when the customer develops a doubt in mind about something while making the purchase. It is the job of your content to inform and educate the customer and remove all doubts. Hence, if the cart abandonment rate has increased then you must have a look at your content strategy once again.

8. BRAND CONSCIOUSNESS Brand is everything in this highly competitive market where multitude of companies are selling the same product and services as yours and some might be selling them at a much lower price. In such a scenario, the only thing that can help the customer make an easy choice is ‘Brand Consciousness’. It is the most effective way to stand out in an over- packed place. For effectively increasing your brand consciousness you must track the following:

9. Social Networking:  Your content builds credibility about your brand among the people who share it and increases the familiarity to your name and that is the end goal of content strategy. You must track the number of shares, likes and subscription to analyze your content’s popularity. So, if your content frequently goes viral then you can cheer up or else brace yourself for more hard work.

10. Article views: Article views are another way to measure your content’s success and many users wouldn’t like or share your content even if they’ve liked it but this doesn’t decrease your brand consciousness in their mind as they can always differentiate you. Hence, you can also track your article views to know if people are taking interest in it and adding up to your brand consciousness. The articles on your own websites can be easily analyzed through web analytic tools however for guest posts on other sites you may not have that facility and for them you would have to rely on in-bound links sent through them. Julia Cameron

11. AUDIENCE ENGAGEMENT Having content that can keep the audience hooked up to your site can be any marketers dream but it is something which can be achieved with highly focused strategy and understanding your audience completely. If your marketing goal is audience engagement then you must track the following metrics.

12. Social shares: High sharing of any content on social platform is a social proof of approval of your content and you can assume that your content strategy is leading you in the right direction and you are able to understand your audience. You must always carefully track the number of shares, likes and subscriptions of each content to understand what’s working best for you. Comment: It always helps in understanding the reaction of your viewers towards your content and give you a wider platform to engage them one to one. Comments are always helpful in improving the quality of your content for better results in future and hence you must address the comments properly. The negative comments will give you a chance to introspect for improvement and the positive ones will guide you to move in the right directions.

13. Click-through rate: The content which is aimed at audience engagement must persuade the viewers for subscription to your newsletters or feed. Hence, by tracking the number of actions performed through the content you can assess that your content strategy is persuasive or convincing enough for the reader or not. If, the readers are easily performing the call to action then you can have a sigh of relief and work harder or get prepared to remodel your content to become more persuasive. Success or failure can only be assessed when you are measuring the right metrics and therefore it is important that you understand your exact marketing goal and start assessing the right things to find out if your content strategy is working brilliantly or lagging behind somewhere and needs to be reworked. https: //inf ost reamusa .com